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6 Key Topics About The Future of Business Analytics

Perficient

While going agile, becoming an API driven organization, and delivering data products have become the new normal for organizations changing their mindset and culture, they still struggle to understand “data-driven” decision making through advanced analytics techniques such as machine learning and centralized data platforms.

Analytics 322
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Top 10 New Features in Oracle Analytics Cloud 5.9

Perficient

Oracle Analytics Cloud (OAC) is automatically upgraded every quarter. Top 10 New Features of Oracle Analytics Cloud 5.9 Data Preparation Enhancements – you might be aware that Oracle Analytics Cloud comes with a powerful set of capabilities related to data preparation/wrangling. update to OAC is no different. With the 5.9

Analytics 322
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Improve Engagement with Web Push Notifications and Sitecore Marketing Automation

Perficient

With better view and click through rates and less regulatory hurdles then email, they have become a popular channel for digital marketers trying to reach their audiences. This goal will be used to trigger Marketing Automation. Sitecore’s Marketing Automation is the perfect tool for designing Push Notification Campaigns.

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Here Are 15 of the Best Deposit Marketing Campaigns Ranked

South State Correspondent

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

Marketing 195
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Deposit Marketing In the Age of Machine Learning

South State Correspondent

In the olden days, if you wanted to market deposits, the head of Retail would come to Marketing and say something like – “We need to raise deposits.” ” Marketing would then put together some ideas for a print or digital campaign; Retail would sign off on it, and then they would roll it out.

Marketing 195
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ATB Financial’s Front- And Back-End Data Analytics Initiatives

PYMNTS

One bank exploring data analytics is ATB Financial , which has 173 branches and 142 agencies throughout the Canadian province of Alberta and assets totaling more than $54.3 The data is used for numerous applications, including simplifying customer onboarding, deploying targeted marketing and protecting the bank against bad actors.

Analytics 130
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iZettle Grabs $47M Additional Funding, Eyes Market Expansion

PYMNTS

iZettle has grabbed €40 million in funding (the equivalent of $47 million) that the Stockholm-based payments firm will use to expand into new markets. He told the site that eastern and central Europe remain targeted markets. The company is also examining how it can use deep learning to boost offerings in data and analytics.

Marketing 100