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Ultimate 5-Step Guide to Transitioning from Google Optimize

Perficient

Among the alternatives, Optimizely stands out for its capabilities in experimentation, user experience personalization, and seamless integration with Google Analytics 4. From color choices to layout designs, understanding these data trends can guide future decisions and cultivate a culture centered on continuous improvement.

Google 419
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Maximize Growth with Optimizely Tools: A Strategic Approach

Perficient

However, many enterprise organizations face challenges when it comes to coordinating the rollout of new marketing technology products and achieving scalable growth. We’ve identified why each sort of company should upgrade, add, or replace marketing technology and system products.

Tools 251
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[Webinar Recording] Onestream: How to Transform Finance with a Unified Platform

Perficient

On November 11, John O’Rourke, VP of Product Marketing and Communications for Onestream, and Saju Philips, Director at Perficient, hosted a webinar: How to Transform Finance with a Unified Platform for Planning, Reporting and Analytics. You don’t have to navigate the transition to OneStream alone.

How To 309
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Guardian Of The Analytics Galaxy

PYMNTS

Think the life of a vice president of analytics is all about the numbers? But in an interview with PYMNTS, Massy Najafi , who serves in that role at Guardian Analytics , shed light on more than a few other aspects of the job. PYMNTS: What does a day in the life of a VP at Guardian Analytics look like? Think again.

Analytics 116
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Delivering Trust for Risk-Aware Telcos - Using Data and Analytics

FICO

Delivering Trust for Risk-Aware Telcos - Using Data and Analytics. In today’s markets, providers can opt to reduce their costs by making customer decisions based on the most accurate data sets only. FICO Admin. Tue, 07/02/2019 - 05:23. by Tim Young. expand_less Back To Top. Wed, 09/28/2022 - 15:25. But it’s all about trust.

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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Fueled by consumers’ willingness to share their data in return for timely and relevant experiences, personalization requires continually learning about the customer and applying this knowledge into the relationship and creating authentic, individualized experiences. What does your brand portray to the market?

Industry 294
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Essential Question for Healthcare: Why Redesign Your Website?

Perficient

If your “digital front door” hasn’t been updated in a while, this lack of attention shows up in analytics like a reduction of conversion rates or other important metrics. Accordingly, the goals of a redesign should always be derived from real, measured user experiences.