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Maximize Growth with Optimizely Tools: A Strategic Approach

Perficient

In today’s digital landscape, having a solid digital strategy and embracing cutting-edge technology are key factors for business success. However, many enterprise organizations face challenges when it comes to coordinating the rollout of new marketing technology products and achieving scalable growth.

Tools 251
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The Sitecore Sessions, Volume 1: Exploring Sitecore 10

Perficient

from improving the content experience to new analytics tools and evolving to a stronger integration with Content Hub.? . With the release of Sitecore 10, our digital and content strategists at Perficient wanted to dig into the new features. To start, Rick Bauer, a Sitecore Digital Strategy MVP, updated us on Content Hub.

Analytics 322
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InsureTech Connect 2022 Recap: Key Themes Include Data, Personalization, and Embedded Insurance

Perficient

Roaming the convention floor, I found several exciting paths the industry is headed down and how it aligns with our view of digital modernization: Data is everywhere. Data and analytics remain key investment areas for insurance operations. Personalization remains a key focus area of differentiation.

Data 275
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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Although posting organically is an authentic way to build customer relationships, it requires time and patience to reach marketing goals.

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Telecom — Is Your Digital Strategy Ruining Your Customer Experience?

FICO

Compare that experience to digital-first companies like Amazon and Apple, which have remarkable stickiness and growth, where the experience is frictionless and most issues are resolved quickly. Back in 2011, Gartner made the bold prediction that 85% of customer interactions would be managed without human intervention by 2020.

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Walmart Finds Buyer For ModCloth

PYMNTS

After the acquisition, ModCloth will continue to operate out of its current operational set up, with Go Global Retail investing in its digital capabilities including artificial intelligence and predictive analytics. The deal is expected to close later this year. “We

Retail 129
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CPOs’ Support For Innovation Surprises The Market

PYMNTS

Mobile technologies were cited by 42 percent of executives as a key strategy for customer engagement, just shy of the 45 percent that said the same of cloud technology. About 40 percent of CPOs said they have a clear digital strategy, which includes efforts like digital reporting and data analytics, for their processes.