PYMNTS

JANUARY 28, 2019

That move comes as Amazon has had trouble wooing some direct-to-consumer brands. Amazon wants “consumer goods companies to create brands exclusively for Amazon after finding that developing them on its own is too costly and time-consuming, according to people familiar with the strategy,” stated a report in The Wall Street Journal.

Branding 145

Branding Retail Course Seattle 145

PYMNTS

NOVEMBER 2, 2020

In today’s top news, Inspire Brands is buying Dunkin’ for $11.3 That Its Brands Can Run on Dunkin’. After speculations last week, private equity-backed Inspire Brands will buy Dunkin' and bring it private for $11.3 Bureau of Economic Analysis (BEA) reported on Friday (Oct. billion, and U.S. Inspire Bets $11.3B

Branding 131

Branding US Payments United States 131

Perficient

JUNE 7, 2023

Uses social media and market sentiment analytics to assess market sentiment and generate prescriptive insights on threats to brand reputation. Uses social media and market sentiment analytics to assess market sentiment and generate prescriptive insights on threats to brand reputation.

social media 221

social media FDIC Analysis System 221

PYMNTS

MARCH 28, 2019

But the fact that one of the main retail players on the planet is making a kiosk push in a growing, heavily populated market speaks to the international appeal of such devices. There are seven million family-run mom-and-pop stores that dominate retail outside big cities in China,” that analysis reads. Asia Appeal. Kiosk Spending.

Marketing 158

Marketing Retail eBook Illinois 158

Perficient

JULY 10, 2023

Financial services institutions are especially vulnerable to these risks because of the emphasis many of their marketing and business models place on public trust and customer relationships. Uses social media and analytics to assess market sentiment and generate prescriptive insights on threats to brand reputation.

social media 170

social media Risk Management Analysis Industry 170

PYMNTS

MARCH 12, 2020

Payment processors expanding their operations into new industries and markets have their work cut out for them, however. These concerns are a focus for Global Payments, a worldwide payments processor that includes eCommerce payment processing brands eWay and Ezidebit in Australia and New Zealand. Attuning To New Markets .

Fraud 130

Fraud Analysis Regional Examples 130

PYMNTS

JUNE 29, 2018

Though the exact data of the Amazon annual shopping holiday remains up in the air, analysts are becoming increasingly confident that whenever it actually happens, Amazon’s Private Label brands will likely get a starring role in the show. ”

Branding 108

Branding Retail Marketing Data 108

PYMNTS

FEBRUARY 23, 2016

According to Marketing magazine’s 2016 Consumer Superbrands survey , British Airways managed to hold its top spot among the most favored (or favoured) brands among consumers in the British Isles. 11 on Marketing’s Superbrand survey. Though the BBC has been a fixture of the U.K.’s

Branding 100

Branding Survey Analysis Marketing 100

Perficient

JANUARY 26, 2021

In addition to the SEO benefits, getting linked to by third parties is also a great way to build your brand and stay highly visible across the web. Confirm the API level analysis by pulling detailed link data. This included pulling all the links for 28 domains split into three markets: Technology, Health, and Finance.

Study 529

Study Tools Analysis Data 529

The Financial Brand

OCTOBER 7, 2019

This comparison of marketing budgets for over 200 banks looks at asset growth, ROA and ROE, revealing some powerful insights. The post Bank Marketing Budgets: A Strategic Analysis of ROI and Growth appeared first on The Financial Brand.

Analysis 31

Analysis Marketing Comparison Branding 31

PYMNTS

JUNE 8, 2020

With delayed and late B2B payment terms continuing to raise concerns throughout supply chains around the world, some of the biggest brands have taken measures to support the cash flow of their vendors. The interim Small Business Commissioner’s decision to reinstate the firms follows analysis of their supplier payment performance.

Branding 131

Branding Payments Data Capital 131

PYMNTS

JULY 23, 2020

But regardless of how the business works, don’t call the products of Misfits Market ugly. There’s the excess and then there’s the rest of the produce that doesn’t make the cut,” Ramesh, Misfits Market’s founder and CEO, tells PYMNTS CEO Karen Webster. It’s anything that is nonstandard.

Marketing 170

Marketing Philadelphia Apple Online 170

The Financial Brand

JANUARY 4, 2022

A few institutions have abandoned 'bank' in their branding. It's a risky move without the marketing strategy — and chops — to support it. The post Why Some Institutions Dropped ‘Bank’ from Their Brand (and Why Most Shouldn’t) appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 38

Branding Marketing Strategies Banking Trends Analysis 38

Perficient

SEPTEMBER 9, 2020

People have been talking about content marketing for years. The effects of good content marketing can be long-lasting, offering ongoing engagement while other tactics capitalize on shorter-term opportunities. Content marketing is a marathon, not a sprint. Understanding the market and competition is a good place to start.

Google 429

Google social media Branding Guidelines 429

PYMNTS

JANUARY 21, 2021

For example, Webster noted in a recent analysis that Mastercard’s Spending Pulse data for holiday 2020 found that while department stores’ overall sales fell 10.2 For example, Webster wrote that recent PYMNTS analysis found Amazon enjoyed a 14.3 Failure to adapt to that reality won’t cut. It’s Amazon.”. percent a year earlier.

Retail 179

Retail Branding Analysis Online 179

Perficient

OCTOBER 26, 2022

Companies should invest in data governance, data analysis, and data visualization. They can use data to make decisions on the types of products they should build, as well as to figure out whom to market certain products towards. Invest in marketing. Harness customers’ financial transaction data to tailor personalized solutions.

Data 275

Data Tools Training Cards 275

The Financial Brand

NOVEMBER 8, 2021

Loyalty is out, the Four Ps useless and tech-driven 'quantum marketing' is in. Here's what financial marketers must know to stay up to speed. The post Mastercard CMO: Why Traditional Bank Marketing Is Failing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 43

Marketing Banking Trends Analysis Trends 43

The Financial Brand

SEPTEMBER 16, 2021

In a digital world, a bad customer experience can undermine marketing, while a great experience can have a positive multiplier impact. The post Bad User Experiences Destroy Great Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

User Experience 40

User Experience Marketing Customer Experience Banking Trends 40

Independent Banker

FEBRUARY 28, 2023

But beyond its analysis to help you in your product journey, data can help transform your marketing efforts, offering insights into customer interests and behaviors to better align your offerings with their expectations. Data analysis and performance marketing do not have to be in-house skillsets. The results?

Data 133

Data How To Community Bank Community 133

The Financial Brand

NOVEMBER 20, 2022

This article How to Define the Generations: The Ultimate Guide for Marketers appeared first on The Financial Brand. This analysis ends the debate over birth years for the Silent Generation, Boomers, Gen X, Millennials, Gen Z, and Alphas.

How To 34

How To Marketing Millennials Analysis 34

PYMNTS

DECEMBER 29, 2020

The biggest brands in the U.S. trillion in loans were extended to public corporations with investment-grade credit ratings, which helped big brands like Ford and General Motors prepare for post-pandemic demand, FT reported. A record $2.5 The digitally enabled ones were ready for this moment,” he said, per FT.

Report 251

Report Branding Analysis America 251

The Financial Brand

AUGUST 25, 2021

Your brand is showing up nearly everywhere, but may not be saying what you think. Here are four ways to deliver a seamless brand experience. The post How Financial Institutions Can Clean Up Sloppy Brand Habits appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 37

Branding Banking Trends Analysis Trends 37

The Financial Brand

DECEMBER 29, 2021

Effective use of video and graphics helps financial institutions capture consumer and employee attention, building brand value and trust. The post Why Strong Visual Branding and Communication Are Vital in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 36

Branding Video Banking Trends Analysis 36

Independent Banker

SEPTEMBER 1, 2021

As banks head into planning sessions for 2022, it has perhaps never been more important for financial institutions to invest time and resources into market studies and research. What matters most is your market, your current and prospective customers and what they think about what your bank has to offer. “We

Analysis 91

Analysis Branch Strategies Study Branding 91

PYMNTS

SEPTEMBER 6, 2016

Let’s face it, data analysis can be a costly and time-consuming affair and can sometimes take weeks or months of scouring through troves and troves of data from a number of channels, like sales, surveys, customer reviews and social media, to even interpret how consumers might be responding to a certain brand or product. ”

Branding 100

Branding Meeting Management social media 100

The Financial Brand

JUNE 3, 2021

Three tips will assist banks and credit unions to reach new consumer audiences and increase efficiency of their social marketing spend. The post How Financial Marketers Can Create Breakthrough Social Media Results appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

social media 40

social media Marketing Banking Trends Analysis 40

South State Correspondent

FEBRUARY 22, 2023

With loans, it’s hard to discern expert-level skills unless you know the market and the credit. Each bank faces a different cost structure, market, goals, and risk profile, so pricing to the market or other banks never makes sense. Deposit products and marketing attributes do not operate in a vacuum.

Management 195

Management Marketing Branding Strategy 195

PYMNTS

OCTOBER 30, 2018

trillion in market capitalization by 2024. An MKM analyst said in a research note to clients that AWS may be worth $1 trillion in six years – that would be larger than Amazon’s market cap, which currently stands at $929 billion. After (briefly) hitting $1 trillion in market cap on Sept. AWS Strength. Alexa Growth.

Marketing 130

Marketing Apple Operations Retail 130

Accenture

OCTOBER 9, 2019

The credit card partnership market is off to an aggressive start in 2019, given issuers’ robust activity in the first half to try to fuel new growth amidst a leveling-off in receivables. Already, 10 new credit card programs launched in the second quarter of 2019 (Figure 1), compared to the 16 launched in 2018, based on our analysis.

Cards 150

Cards Analysis Retail Apple 150

PYMNTS

FEBRUARY 28, 2020

Someday this will be a marketing case study. You’re Constellation Brands. One of your leading brands is Corona beer. Two: Corona is going full speed ahead with the launch of its hard seltzer brand extension. Apparently Constellation Brands will continue with its Corona marketing campaign as planned.

Case Study 211

Case Study Branding Study social media 211

The Financial Brand

SEPTEMBER 27, 2021

Getting brand right is critical because it is the one thing that sets banks and credit unions apart in a marketplace of similar products. The post Four Hazardous Branding Traps Financial Institutions Step Into appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 32

Branding Banking Trends Analysis Trends 32

The Financial Brand

DECEMBER 9, 2021

The post What Financial Marketers Need to Know About Streaming Video Now appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Spending-conscious Americans are turning increasingly to advertising-supported video services, creating a potentially big opportunity.

Video 41

Video Marketing Banking Trends Analysis 41

The Financial Brand

NOVEMBER 23, 2021

Known for its superior branch service, the big regional is rebuilding its brand experience virtually. The post What Financial Institutions Can Learn from TD Bank’s Marketing Playbook appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The bank's CMO reveals key tactics.

Marketing 35

Marketing Banking Trends Branding Regional 35

The Financial Brand

NOVEMBER 2, 2021

Bank and credit union marketers can put surplus deposits to work (and increase budgets) by effectively mixing four marketing channels. The post Driving Loan Volume Starts With Smart Marketing Strategies appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing Strategies 36

Marketing Strategies Strategy Marketing Banking Trends 36

The Financial Brand

NOVEMBER 16, 2021

The post Tips & Insights on Creating (or Recreating) Brand Buzz in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Community banking has plenty of innovation potential, but often it takes leaving the traditional banking mindset to find the opportunities.

Branding 36

Branding Community Bank Banking Trends Analysis 36

The Financial Brand

DECEMBER 14, 2021

Their emphasis can be grouped into three broad trends: Using data to know customers, humanizing marketing and optimizing with analytics. The post Financial Marketers Reveal Top Priorities for the Year Ahead appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 37

Marketing Analytics Banking Trends Analysis 37

The Financial Brand

SEPTEMBER 12, 2021

The post Machine Driven Marketing: The Future of Ethical AI and Digital Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and quality.

Digital Banking 43

Digital Banking Marketing Banking Trends Analysis 43