Perficient

OCTOBER 26, 2022

Here are four ways financial institutions can better support struggling customers during periods of high inflation: 1. Harness customers’ financial transaction data to tailor personalized solutions. Companies should invest in data governance, data analysis, and data visualization. Invest in marketing.

Data 275

Data Tools Training Cards 275

The Financial Brand

DECEMBER 9, 2021

Financial institutions need to make hefty tech investments to advance their customer experience game — here's how to do it the right way. The post 3 Key Steps Banks & Credit Unions Must Take to Step Up Their Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 35

Marketing Customer Experience Banking Trends Analysis 35

NCR

MAY 2, 2017

The app also lets customers choose how they log in and features no marketing or sales material. Discussing Atom’s approach of allowing customers to choose their own logo and color scheme within the app, Mr Bromley said this was significant on more than an aesthetic level. Tailored and contextual. Image: iStock/diego_cervo.

Customer Experience 75

Customer Experience Industry Operations Technology 75

The Financial Brand

NOVEMBER 8, 2021

Loyalty is out, the Four Ps useless and tech-driven 'quantum marketing' is in. Here's what financial marketers must know to stay up to speed. The post Mastercard CMO: Why Traditional Bank Marketing Is Failing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 43

Marketing Banking Trends Analysis Trends 43

NCR

MAY 17, 2017

Offering a seamless customer experience across channels is becoming more important in the retail banking industry. As a result, many banks are placing an emphasis on omni-channel service delivery – providing a seamless, unified customer experience across all channels, from the ATM to mobile and beyond.

Marketing 73

Marketing Customer Experience ATM Branding 73

The Financial Brand

NOVEMBER 23, 2021

Known for its superior branch service, the big regional is rebuilding its brand experience virtually. The post What Financial Institutions Can Learn from TD Bank’s Marketing Playbook appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The bank's CMO reveals key tactics.

Marketing 35

Marketing Banking Trends Branding Regional 35

The Financial Brand

NOVEMBER 16, 2021

The post Tips & Insights on Creating (or Recreating) Brand Buzz in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Community banking has plenty of innovation potential, but often it takes leaving the traditional banking mindset to find the opportunities.

Branding 36

Branding Community Bank Banking Trends Analysis 36

The Financial Brand

JULY 30, 2021

Digital transformation in marketing is vital for financial institutions. The post 3 Tools Financial Marketers Can Use to Strengthen Digital Experience appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Otherwise they won't be able to reach, convert or retain consumers.

Tools 39

Tools Marketing Banking Trends Analysis 39

The Financial Brand

SEPTEMBER 8, 2021

Financial marketing experts weigh in on five strategies to effectively grow your financial institution's brand and business. The post 5 Key Strategies to Maximize Your Institution’s Marketing Reach & Impact appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Strategy 31

Strategy Marketing Banking Trends Branding 31

The Financial Brand

JANUARY 13, 2022

The post Why Financial Marketers Should Focus on Customer Loyalty in 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Banks and credit unions that make every interaction connected, relevant, trusted and human will build loyalty with digital-first consumers.

Marketing 36

Marketing Banking Trends Analysis Trends 36

The Financial Brand

JANUARY 23, 2022

The large gap between marketer and consumer perceptions about delivering excellent customer experience shows that financial institutions have much work to do. The post Banks Not Delivering The Experience Consumers Demand appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Customer Experience 36

Customer Experience Banking Trends Analysis Trends 36

Perficient

JULY 31, 2020

Gartner says that in order for companies to innovate “their way beyond the post-COVID-19 world, data and analytics leaders require an ever-increasing velocity and scale of analysis in terms of processing and access to succeed in the face of unprecedented market shifts.”

Data 354

Data Analytics Strategy social media 354

PYMNTS

APRIL 13, 2020

By alerting the retailer of emerging trends that human analysis would miss, AI gives retailers time to change product mixes, merchandising, messaging, etc., AI can also help retailers deliver a better customer experience. A good example of what AI – and EDITED – can do – is to track and compare different markets.

Big Data 256

Big Data Retail Data Analysis 256

The Financial Brand

AUGUST 9, 2021

The post Financial Institution Marketing Is Failing to Curb Customer Outflow appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Consumer attraction to digital banking providers goes beyond ease of use. These firms connect with people in a way that builds comfort.

Marketing 31

Marketing Banking Trends Analysis Branding 31

The Financial Brand

JULY 30, 2021

The post Financial Marketers Need To Prepare For The Data Arms Race appeared first on The Financial Brand - Banking Trends, Analysis & Insights. In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional.

Data 32

Data Marketing Banking Trends Analysis 32

The Financial Brand

JULY 19, 2021

Digital banking engagement leads to more customer data and better customer experiences, which leads to greater loyalty and higher profits. The post The Future of Loyalty in Banking is at Risk appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Customer Experience 43

Customer Experience Banking Trends Analysis Digital Banking 43

The Financial Brand

JUNE 24, 2021

Digital signs should improve in-branch marketing, communications and customer experience. The post 7 Mistakes Financial Institutions Make With Digital Signage appeared first on The Financial Brand - Banking Trends, Analysis & Insights. But do they? Here's how to avoid common pitfalls.

Banking Trends 38

Banking Trends Customer Experience Analysis Trends 38

The Financial Brand

SEPTEMBER 22, 2021

Financial marketers may be relying on outdated budgeting strategies. The post What Banks Should (and Shouldn’t) Put Into Next Year’s Marketing Budget appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here are steps their teams should take when outlining their priorities.

Marketing 27

Marketing Banking Trends Analysis Strategy 27

The Financial Brand

FEBRUARY 4, 2022

Typical consumer (and employee biases) often derail sales and hurt customer experience. The post How to Overcome the 5 Most Common Obstacles to Growth in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Understanding them is the key to counteracting them.

How To 36

How To Customer Experience Banking Trends Analysis 36

PYMNTS

NOVEMBER 8, 2017

7) of the launch of Amex Advance, which uses machine learning techniques to deliver personalization services that help marketers customize target audiences, personalize customer experiences and measure their own marketing effectiveness on audiences. American Express announced news on Tuesday (Nov. population.

Data 100

Data Marketing Customer Experience Cards 100

The Financial Brand

JUNE 16, 2021

By focusing on four primary channels, financial marketers can create better customer experiences and increase profitability. The post 4 Fast Fixes to Improve Your Financial Institution’s CX appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Customer Experience 27

Customer Experience Banking Trends Analysis Trends 27

NCR

MAY 31, 2017

When it comes to delivering a successful omni-channel marketing strategy, devising and launching your plans are just the first steps. Just as much time and attention are required to manage your marketing. It’s also important to have awareness of individual customers’ past choices and behavior.

Management 83

Management Marketing ATM Customer Experience 83

Cisco

NOVEMBER 15, 2022

Before open banking, financial institutions would hold on to its customers data, so it was difficult for new, innovative financial services providers to break into the market since they couldn’t access the data. It is critical that a financial institution’s ecosystem supports its brand and products.

Innovation 156

Innovation Security Data Innovation Strategies 156

Perficient

MAY 21, 2021

Deepti Dhar’s Bright Paths Project: Welcome to Stock Market. Deepti graduated with a Bachelor’s degree and diploma in Business Administration with a specialization in Marketing and worked as a Relationship Banker and as a Marketing Coordinator for the banking industry. Bright Paths Project: Welcome to Stock Market.

Milwaukee 348

Milwaukee Software Course Detroit 348

The Financial Brand

NOVEMBER 15, 2021

New data highlights key differences between what mature customer experience programs accomplish versus what other financial institutions do. The post Banking Execs Reveal 6 Essential Drivers of CX Success appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Customer Experience 30

Customer Experience Banking Trends Analysis Trends 30

Gonzobanker

APRIL 14, 2015

OnDeck had slick, “no hurdles” branding on its web site with the promise of a business loan decision in minutes with same-day funding. Welcome to new marketing muscle. Delivery of specific value is replacing the nebulous brand yarn. Chase and OnDeck have something else in common: By design or not, their brand names imply speed.

Marketing 60

Marketing Community Bank Branding Community 60

PYMNTS

AUGUST 7, 2020

According to Visa’s own analysis, in most countries, once a shopper decides to make a purchase online rather than in-store, it’s more likely that transaction will become a cross-border one as buyers care less about where a seller is physically located. . “Consumers want that kind of clarity and certainty.”

Policies 302

Policies Online Retail Payments 302

The Financial Brand

JULY 30, 2021

The post Banking Needs To Prepare For Marketing’s Data Arms Race appeared first on The Financial Brand - Banking Trends, Analysis & Insights. In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional.

Data 43

Data Banking Trends Analysis Trends 43

PYMNTS

AUGUST 8, 2019

Credit unions — along with most FIs — also have something else at stake when it comes to loyalty and rewards programs: branding. But bigger banks also have an advantage there, of course, as their marketing gives them presence in more locations than credit unions. “As Customer Experience. Easier said than done, right?

Fraud 124

Fraud Innovation Customer Experience Branding 124

The Financial Brand

SEPTEMBER 27, 2021

Wells Fargo and BofA both retired the position, prompting debate about whether 'chief marketing officer' is endangered or simply evolving. appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The post Why Are So Many Banks Killing the CMO Role?

Banking Trends 35

Banking Trends Analysis Branding Trends 35

The Financial Brand

DECEMBER 15, 2021

The trend isn't the end of relationship banking, but partnering and a niche market focus will be essential, especially as CRE lending slows. The post The Convergence of Fintech & Banking Is Transforming Business Lending appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Lending 42

Lending Fintech Banking Trends Analysis 42

Accenture

JUNE 20, 2019

Payments executives surveyed in our 2019 Global Payments Survey cite customer experience as a top driver of customer disintermediation. Competitiveness in corporate payments is now about moments of truth that make the bank a customer’s best friend—or worst enemy.

Survey 150

Survey Customer Experience Payments Management 150

NCR

APRIL 6, 2018

One of the primary goals of PSD2 and open banking is to facilitate increased competition in financial services, particularly within the payments market. The new regulations will make it possible for authorized third parties to access customer data in order to analyze account information or initiate payments. New distinctions.

Retail 69

Retail Marketing Regulation Trends 69

Social Assurance

APRIL 13, 2021

For most financial brands, Artificial Intelligence, Machine Learning, and Cognitive Banking are still concepts and buzz words that we hear at a conference or read in an industry-related article (not like this one you’re currently reading) that leaves you more intimidated than empowered. View our Resources on Marketing Technology.

Branding 15

Branding Fraud Arizona Data 15

The Financial Brand

NOVEMBER 3, 2021

For institutions, ITMs help with staff shortages, market growth and branch efficiency, but few consumers use them. The post What It Will Take to Have Interactive Tellers Catch On with Consumers appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Those that do, like them.

Banking Trends 36

Banking Trends Analysis Trends Branding 36

The Financial Brand

SEPTEMBER 22, 2021

Detailed roadmap for marketers shows how to build a compelling case for adding financial calculators to a bank or credit union's website. The post How to Increase Personalized Engagement (and Sales) on Bank Websites appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

How To 32

How To Banking Trends Analysis Trends 32

PYMNTS

OCTOBER 23, 2019

That technology promises to play a bigger role this holiday shopping season, according to an analysis. By being more transparent with in-store technology, brands can help dispel some of the negative connotations around ‘push marketing.’ The market is growing and will reach some $10.2 percent since 2018.

Innovation 101

Innovation Mobile Retail Regional 101