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Chinese Millennials May Save Luxury Brands

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Sales of luxury goods in China are skyrocketing — up around 20 percent from 2016 — in its sharpest growth since 2011, as Chinese millennials seek products like handbags and cosmetics, Reuters reported. billion) in 2016 in a 20 percent increase from the prior year, Bain & Co said in a report on Wednesday.

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Are Millennials Really Killing Canned Tuna, Too?

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The millennial path of destruction allegedly continues, with those young consumers now taking blame for the decline in the popularity of canned tuna — a product that joins a casualty list that already includes diamonds and restaurants such as Applebee’s. Before we get to that, let’s review the newest charges leveled against millennials.

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Millennials Are Facing Their Second ‘Once-in-a-Lifetime’ Financial Crash

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The data on millennials’ lifetime earnings potential were already fairly grim long before the word “coronavirus” became part of everyone’s daily conversations – and before the U.S. A 2016 paper led by Stanford University Economist Raj Chetty found that millennials were in deeper economic trouble than a quick look at the U.S.

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Why Retailers Should Stop Focusing On Millennials

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It seems that retailers and marketers don’t. With marketers clamoring to attract the fleeting attention of millennial and Gen Z shoppers, the older demographic (roughly between the ages of 53 and 71) is often overlooked. Nor should they assume that millennial-focused ads will trigger boomers’ desire for perennial youth.

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How Millennials Are Propelling Halloween To New Retail Heights

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With 179 million Americans planning to celebrate, up from 171 million last year, sales are projected to surpass those of 2016, which itself set records. percent from 2016, and spending per household is expected to rise to $86.13 So, why are millennials so fascinated by a holiday that was once largely thought to be for children?

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Marketers Focus On Mobile Shopping For The Holidays

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That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. Mobile coupons are still popular, especially among millennials. For millennials, that number is 90 percent.

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Airbnb Competitor Domio Lands $100M; Aims To Double Market Share

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Domio , a startup that designs and rents apartment hotels, has raised $100 million in funding to expand both nationally and globally to 25 markets by 2020, according to reports on Tuesday (Dec. It is currently in 12 markets. The company’s Series B round was led by GGV Capital. The funding round closed in late summer.

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