PYMNTS

APRIL 6, 2016

Though it was their grandparents that gave rise to modern American consumer culture, millennials often get dinged for being too obsessed with having the latest and greatest gadgets. It’s not as if millennials are wiping their dirty hands on their ripped designer jeans, though.

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PYMNTS

JANUARY 10, 2017

Membership-only warehouse club Costco rounded out 2016 with a bang. Both millennials and Gen Z shoppers, no longer tagging along with mom, have been popping into stores to get their own membership cards. For example, there is only one type of grated cheese or one brand of toothpaste. and more in Canada (7 percent).

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PYMNTS

OCTOBER 1, 2020

Millennials and Generation Z consumers are embracing buy now, pay later (BNPL) plans as a way to responsibly purchase items without incurring fees or debt in the process. In fact, 93 percent of millennial BNPL app users have not been subjected to late fees. in 2016 and moved all its U.S. but it plans to expand in both countries.

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NCR

JUNE 29, 2016

Coming of age during the last recession and being subjected to the barrage of headlines about financial executives misbehaving, many Millennials are distrustful of established financial brands and institutions. are in the bottom 10 of the least loved brands by Millennials. Source: The Millennial Disruption Index.

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PYMNTS

JUNE 22, 2020

Post-2009, millennials demonstrated a clear aversion to financial risk, especially for lifestyle purchases, resulting in a tangible shift away from credit cards. Wayfair has been offering flexible payments to customers since 2016. Today, this trend is repeating itself,” Nick Molnar , U.S. Retail Response Requested.

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PYMNTS

SEPTEMBER 6, 2016

Driving sales this year has been good weather, which has kept foot traffic up (a challenge in 2014), though parents are increasingly looking only for value, especially millennial parents. Current projections have back-to-school 2016 bringing in $75.8 percent rise in 2013, according to data from First Data.

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PYMNTS

AUGUST 28, 2019

Forget millennials – well, at least for a moment. To reach consumers on the hunt for offerings that are “clean and natural,” the retail chain rolled out its Everspring household brand. The items are sold in small quantities to catch the interest of Generation Z and millennial consumers who aren’t interested in buying in bulk.

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PYMNTS

APRIL 23, 2018

More than 170 restaurant brands brought in $200 million — or more — in U.S. Yet Mark Kalinowski of Kalinowski Equity Research said that some brands are growing particularly fast, CNBC reported. Within the study, it was found that millennials are ranking chain restaurants with higher placement than prior generations.

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PYMNTS

JANUARY 15, 2018

The funding will be used for growth initiatives, with an eye on millennials, and a launch of nine new localized sites across the U.S., TechCrunch reported that in just a few years after its 2015 founding as a direct-to-consumer women’s brand, NA-KD has said that it is among the most quoted brands on Instagram in Sweden and Germany.

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PYMNTS

MAY 10, 2017

According to a report in MarketWatch , credit cards with high rewards points have become very popular with millennials, particularly when it comes to the Sapphire Reserve card, which came out in 2016 with a 100,000 point sign-on bonus. Chase ultimately reduced it to 50,000 points, noted the report.

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PYMNTS

OCTOBER 6, 2019

ModCloth offers exclusive indie and vintage-inspired women’s clothing, shoes, handbags and accessories for 18- to 35-year-old women, while Go Global Retail is a brand investment platform for strategic investors in the consumer sector. While Jet was supposed to reach urban dwellers and millennials, it has not driven traffic.

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PYMNTS

FEBRUARY 7, 2020

Robinhood , the investment app that upended its market by elimination of commissions on stock trades is bringing its brand of disruption to the United Kingdom. It chiefly attracts millennials interested in trading stocks and cryptocurrency. In the United States, by 2016, it grew to 1 million subscribers and 6 million by October 2018.

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PYMNTS

DECEMBER 9, 2019

Macy’s is partnering with the female-led millennial venture capital fund SoGal Ventures to launch an in-store initiative focused on women-owned businesses, Macy’s said in a press release on Thursday (Dec. SoGal was co-founded by Pocket Sun and Elizabeth Galbut in 2016 and is headquartered in New York City. Lauderdale.

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PYMNTS

APRIL 3, 2019

Do millennials cook? One study indicates that the answer is not really — millennials cook two fewer meals per week than their baby boomer counterparts and choose pre-packaged/pre-prepared foods 18 percent of the time, compared to 5 percent for baby boomers. The brand grew 11.6 But the data is a bit more complicated that this.

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PYMNTS

FEBRUARY 27, 2018

The design-centric, digitally focused brand is called Allswell, and it aims to deliver a greater assortment of goods paired with a more convenient shopping experience. Likewise, mattresses by the digital brand Leesa can now be purchased through brick-and-mortar avenues at West Elm and Pottery Barn.

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PYMNTS

AUGUST 11, 2017

This is evident with China’s JD.com snapping up luxury brand marketplace Farfetch for a cool $397 million this summer. This is due to the fact that hot spot destinations are more apt to have better access to high-end brands. The surprise luxury consumers who’re popping up, according to Bain’s research, are millennials and Generation Z.

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PYMNTS

DECEMBER 17, 2019

Domio will use the funding — a combination of $50 million in equity and $50 million in debt — to expand to markets targeting an underserved audience of millennials, business teams, and families. Upper90 led the company’s debt round, which will be used for setting up and leasing new properties. It is currently in 12 markets.

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PYMNTS

OCTOBER 13, 2020

Afterpay first began offering the in-store service in 2016 in Australia and New Zealand, the company said, and it recently was piloted in the United States. Molnar said: “We see millennial and Gen Z customers absolutely shopping, and the brands that deeply understand them are growing at faster rates than they have ever grown before.

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PYMNTS

AUGUST 14, 2018

. $2 billion: The amount of deposits Canada’s first digital bank EQ has taken in since its founding in 2016. $1 51 percent: Share of millennials who are more willing to purchase from brands that offer a strong mobile experience.25 1 million: What a NYC taxi medallion cost in 2015. Today, they auction for around $175,000.

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PYMNTS

MARCH 6, 2019

Corelle Brands has been around for a while — like 100 years. By today’s standards, it looks anything like an innovative brand. Corning didn’t invent heat-resistant glass when it rolled out its branded version of Pyrex. Yes, Instant Pot-side chats are the fireside chats of the millennial generation.

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PYMNTS

DECEMBER 15, 2019

A desire for experiences, homemade gifts and secondhand products has been on the rise since 2016. The Mintel survey indicated the lion’s share of respondents who identified themselves as millennials or Generation Z preferred experiences over gifts. Analysts started to notice the trend at the time.)

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PYMNTS

DECEMBER 15, 2019

A desire for experiences, homemade gifts and secondhand products has been on the rise since 2016. The Mintel survey indicated the lion’s share of respondents who identified themselves as millennials or Generation Z preferred experiences over gifts. Analysts started to notice the trend at the time.)

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Survey US New York Millennials 131

PYMNTS

DECEMBER 4, 2017

And this is not Jim Beam’s first time at bat: In September 2016, it borrowed some thunder from the new Apple Watch with its own Jim Beam Apple Watch , created to promote its Jim Beam Apple line of apple-flavored whiskey. So, what does a brand like Jim Beam gain by making fun of voice-activated consumer electronics and the Internet of Things?

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PYMNTS

NOVEMBER 11, 2016

Mobile coupons are still popular, especially among millennials. According the to 2016 Purse String Survey done by Valassis earlier this year, more than 70 percent of consumers say they have looked for coupons or offers while in-store via their mobile device. For millennials, that number is 90 percent.

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PYMNTS

APRIL 19, 2018

The storied department store is a bit more than a brand at this point. Some have noted that Macy’s is a middle-market brand pitching to a middle class that no longer exists — or doesn’t exist in enough force to support its expansive business model. A lot has been written in recent years about everything that has gone wrong at Macy’s.

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Millennials Branding Retail Online 101

PYMNTS

FEBRUARY 6, 2019

Blue Apron has introduced a brand-new offering called Knick Knacks, which are specialty recipe ingredient kits that let people combine a chosen protein and produce. Walmart acquired Jet in 2016 in an aim to target urban areas and millennials with spending power, which are two markets that Walmart would like to penetrate. “We

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New York City New York Millennials Retail 135

PYMNTS

MARCH 2, 2018

Several major banks and FIs — including Bank of America, Discover and Wells Fargo, among others — offer cash back rewards on their credit card products to entice customers and encourage brand loyalty. They made up 71 percent of payment cards issued worldwide in 2016, up from 70 percent a year earlier. Winning the millennial market.

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PYMNTS

SEPTEMBER 12, 2018

A lifestyle brand for millennial buyers with an eye for design – but perhaps not the pocketbook for designer prices – the watch and accessories startup MVMT started on its path in 2013. After doing some research on suppliers, the duo found quite a staggering gap between wholesale and retail prices in watch brands.

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PYMNTS

NOVEMBER 28, 2016

Consider Spotify’s branded playlists or Alibaba recruiting its APASS members for marketing purposes. Both are clear and present branded campaigns — and they still draw crowds. But not every brand plays that way. Brand ambassadors are not the same as independent experts — and to act otherwise is misleading.

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Branding Millennials social media Marketing 100

PYMNTS

SEPTEMBER 6, 2018

Big brands have a complicated relationship with Amazon : The eCommerce retailer serves both as a potential competitor and as a retail partner that could open up new sales channels. Among others, J.Crew has joined the likes of Nike and Party City to become the latest brand to offer its products through the eCommerce site.

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PYMNTS

JANUARY 18, 2018

-based eCommerce giant to which the company is most often compared — is its luxury brands, like Givenchy and Proenza Schouler. Zalando has had much success in the upper and even middle-tiers of fashion: Fast-fashion brands like Zara and H&M were long holdouts. Necessity, however, has long been the mother of invention.

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Branding Retail Millennials Strategy 145

PYMNTS

APRIL 4, 2016

As of fall 2015, the use was about even, but since January of this year the usage of Snapchat has started skewing very female and was at 29 percent (male) to 48 percent (female) by March of 2016. “At first, millennial men were using Snapchat to communicate with friends, capture funny moments and share inside jokes,” Berger said.

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social media Millennials Branding Report 100

PYMNTS

APRIL 19, 2016

But setting up shop on the edge of the festival and hawking blatantly branded products is a little too gauche for Coachella attendees who want to preserve the festival’s sanctity (whether it ever existed or not), which leads more than a few companies to turn to social media and the tricks of contextual commerce. Is it though?

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social media Millennials San Francisco California 100

William Mills

FEBRUARY 4, 2016

William Mills Agency, a premier financial public relations and marketing services company, released its 13th annual financial services industry research report, Bankers As Buyers 2016. bankers will likely purchase in 2016. Some findings from Bankers as Buyers 2016 include: Javelin Strategy & Research shared the U.S.

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Banking 2020

JANUARY 28, 2016

This article is written by me with support from Capital One in conjunction with the release of the brand new Millennial Mindset on Money Survey. If you’re a millennial, your answer is probably pretty boring – smart, but boring. Check out the results below! All opinions are my own. .

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PYMNTS

JANUARY 8, 2019

By 2016, Chime was in the market with the full suite of features that digital banks offer today. As a pure-play digital bank, Chime offers as its primary product an entirely mobile/digital banking application that gives customers access to a network-branded debit card and a savings account. ”

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Digital Banking Tools Cards Millennials 160

PYMNTS

DECEMBER 26, 2019

What brands used to guide their merchandising processes in the old paradigm requires too much manual input, hinging on data sets and models that are too general, and accruing too slowly — too much like a “fulfilling prophecy,” he noted. However, it is increasingly out of data, and out of step with modern consumer behavior and preferences.

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