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Direct To Consumer: Big Brands Vs. Small Brands

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In other words, what will make retailers more money – selling in brick and mortar, selling online or a combination of the two. Though the amount of online retailers is astounding, many consumers still prefer to shop in-store. In this piece, we’ll review some of the larger and smaller brands that have taken this concept and run with it.

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Delivery Time And Brand Packaging Can Secure Customer Loyalty

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A study by Dotcom Distribution, a logistics and fulfillment firm, found that close to 90 percent of online shoppers consider delivery times central to their decision to shop with an eCommerce brand in the future. In 2015, 60 percent claimed that brand packaging affected their perceptions versus 68 percent in 2016.

Branding 100
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Foot Locker Invests $100M In Online Sneaker Reseller Platform

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Legacy retail company Foot Locker has invested $100 million in Goat Group, an online platform that sells and resells rare and classic sneakers, according to reports. Eventually, the two companies will collaborate for an online presence as well as in physical stores, to offer customers exclusive shopping opportunities. million so far.

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Are Online Resale Sites Rife With Counterfeits?

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Online Resale. Online resale has become all the rage — even for retailers like Neiman Marcus — from a little bit of everything on OfferUp to fashion-focused Poshmark and high-end The RealReal and 1stdibs. Sales of counterfeit goods through online marketplaces are expected to hit $1.8 billion per year to fake online sales.

Online 101
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Nordstrom Hits Online Sales Plateau

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Oddly enough, that’s where Nordstrom finds itself in regards to its online sales growth. The Motley Fool has a breakdown of the roller coaster ride Nordstrom’s eCommerce sales have ridden since the early 2000s, when online generated just 5 percent of sales, to 2015, which brought in 20 percent. percent last quarter.

Online 100
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Today In Retail: Birkenstock Might Sell To CVC; Cognira Releases AI Suite For Retail

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Plus, Jennifer Lopez is depending on Flowcode for marketing of her new JLo Beauty brand. CVC currently has control of famous brands like Swiss watch company Breitling SA, while it owns European beauty firm Douglas GmbH. The celebrity recently made a deal to utizile the company’s system to market her new skincare line.

Retail 239
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Online Sales Of Consumer Packaged Goods Set To Surpass $10 Billion

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The consumer packaged goods market is enjoying strong online sales , with the industry expected to surpass $10 billion in online sales for the first time in history. That’s according to 1010data ’s new study of the consumer packaged goods market.

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