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Can The New England Patriots Brand Survive Losing Tom Brady?

PYMNTS

But while Brady won’t win any more titles for New England, his branding story is just getting started. By contrast, the Patriots’ branding problems are just beginning, experts say. People don’t see the distance between the brand and the person. People don’t see the distance between the brand and the person.

Branding 146
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Direct To Consumer: Big Brands Vs. Small Brands

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Between 2015 and 2017, the amount of consumers who prefer to still shop in brick-and-mortar locations fell from 85 percent to 70 percent, according to intelligent customer engagement company TimeTrade’s research report, The State of Retail Report 2017. Big Brands. Small Brands.

Branding 109
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Harry’s Eyes Market Outside Razors

PYMNTS

As shaving products company Harry’s plans to announce its $112 million in new financing, the company is looking to grow its brand beyond men’s grooming. They market their products to younger consumers through eCommerce to gain market share from more established players such as Gillette and Schick.

Marketing 108
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Delivery Time And Brand Packaging Can Secure Customer Loyalty

PYMNTS

A study by Dotcom Distribution, a logistics and fulfillment firm, found that close to 90 percent of online shoppers consider delivery times central to their decision to shop with an eCommerce brand in the future. In 2015, 60 percent claimed that brand packaging affected their perceptions versus 68 percent in 2016.

Branding 100
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Prime Day Could Be Big For Amazon’s Private Label Brands

PYMNTS

Though the exact data of the Amazon annual shopping holiday remains up in the air, analysts are becoming increasingly confident that whenever it actually happens, Amazon’s Private Label brands will likely get a starring role in the show. Prime Day, since its inception 2015, has been big business for Amazon. ”

Branding 108
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SharkNinja’s Plan To Capture The UK Vacuum Market

PYMNTS

The privately-held appliances brand sells vacuum cleaners under the Shark logo, while its line of food processors, coffee makers, pressure cookers and blenders are sold under the Ninja branding. In the United States, Shark vacuums run the market — it’s the top selling upright brand and owns 35 percent of the market.

Marketing 129
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How Clandestina (Literally) Snuck Into The US Market

PYMNTS

There are many, many retailers and brands trying to outfit the world, and standing out in the crowd is difficult. The brand became the first to launch a website for U.S. The firm has been up and running since 2015, though the recent expansion into U.S. We’re super-happy. eCommerce has been challenging. With its U.S.

Marketing 198