Remove 2015 Remove Branding Remove Marketing Remove Millennials
article thumbnail

How Many Dedicated Content Channels Do Millennials Need?

PYMNTS

It took traditional media outlets a few extra years to figure out that millennials don’t quite care for getting their news and entertainment from the same places their parents did, but now that the cat’s out of the bag on these consumers’ on-the-go smartphone habits , brands everywhere are scrambling for a piece of the mobile pie.

article thumbnail

Zillow: Getting Millennials Into The Real Estate Game

PYMNTS

Millennials are never, ever going to buy homes. Why millennials are never going to buy homes is more of a jump ball. According to the National Federation of Retailers, 81 percent of millennials report at least aspiring to homeowners as hip, even if they aren’t there yet.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Are Half Of Millennials Still Using Print Coupons?

PYMNTS

But just when the last iPods started giving way to entirely online streaming services, millennial audiophiles suddenly fell back in love with vinyl records — a music format they never even knew growing up. How curious, it seems, that a similar thing is happening between millennial shoppers and mobile and physical coupons.

article thumbnail

Marketers Focus On Mobile Shopping For The Holidays

PYMNTS

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. Mobile coupons are still popular, especially among millennials. For millennials, that number is 90 percent.

Mobile 188
article thumbnail

For Macy’s and Men’s Wearhouse, No Millennial Tux and Tails Tailwind

PYMNTS

It’s been chronicled in these virtual pages that millennials are the driving force behind change – change in how payments are done, how banking is banked, how social media influences commerce (or doesn’t) and how shopping may become a hybrid of high touch across the digital and physical realms. Now that seems to be true even in fashion.

article thumbnail

Millennials Vs. Baby Boomers: Raise A Glass To Purchasing Preferences

PYMNTS

This is also the case for the drinking habits of millennials vs. baby boomers. According to PYMNTS research, millennials of drinking age drank 42 percent of the wine that was drunk in 2015, with the average millennial downing just over three glasses in a sitting.

article thumbnail

Should Retail Worry About Millennials’ Love For Dollar Stores?

PYMNTS

Retailers often treat millennials with mix of attraction and disdain that mirrors the “can’t live with them, can’t live without them” way of life. Whatever their opinions, any merchant worth its salt is already targeting millennial consumers full-blast to shore up their consumer base of the future.