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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. Nubank is an example of what happens when you invest in your products in order to differentiate your brand.

Branding 221
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Mattel Holiday Sales Driven By Name Brands

PYMNTS

With the decade inching towards its conclusion and shoppers making their last-minute purchases, Mattel CEO CEO Ynon Kreiz says the last holiday toy shopping season of the 2010s has been about “big franchises” and “big brands.” New additions to the Barbie brand encompass the Barbie Dream Plane and Judge Barbie.

Branding 131
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Luxury Fashion Brand Valentino Tries To End Manhattan Lease

PYMNTS

In a legal complaint filed with a New York court, luxury fashion brand Valentino SpA is requesting that the courts end its lease for a store in a prime tourist spot in Manhattan. The brand, however, has removed the wood that has been guarding the outside of its store and has had curbside pickup available for products like T-shirts and purses.

Branding 131
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Using Communication To Make Your Brand Unforgettable in 2018

PYMNTS

This makes for a strong brand image that’ll remain on their minds. Your brand should exist everywhere your audience does and engage them wherever they’re comfortable. For example, well-known companies like Zappos and Amazon have a unique voice through which they deliver their brand message.

Branding 142
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Feelter Sources, Curates Social Sentiment For Brands

PYMNTS

Enter Feelter , a technology startup that looks to bring the power of social media sentiment to brands. Founded in 2013, the Tel Aviv-based startup begins by sifting through social media, looking for content that mentions or features client brands and products. Every vertical and every brand are different, noted Székely.

Branding 107
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Apple, NBA Team Up To Release Apple-Branded Playlist In Services Boost

PYMNTS

As Bloomberg put it, the label “connects about 190,000 independent artists to audiences through direct partnerships with brands.”. However, the tech firm has published other App Store data each January since 2013. That label represents a relatively fresh, if not entirely new, approach to getting music to consumers.

Apple 130
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Can Big Brands Survive On The Store-Within-A-Store?

PYMNTS

Retailers as dependent on a brick-and-mortar footprint as Macy’s don’t always have the luxury of fixes to pick from if their stocks experience the continuous slide that the former tentpole brand’s has. Penney CEO Mike Ullman said of his predecessor in 2013. There’s so much we’re testing in this building,” Newton said.

Branding 100