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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks. Brand Differentiation Step 1: Build an Employee-Centric Culture.

Branding 221
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Facing Shrinking Market Share, Arizona Iced Tea Co To Sell Marijuana Products

PYMNTS

Arizona Beverage Company has made a deal with Dixie Brands Inc., Arizona Beverage Company wants to start with marijuana-infused gummies and vape pens, and the deal involves Dixie Brands making the products and selling them in licensed dispensaries. The company also wants to get a jumpstart in the marijuana market. .

Arizona 109
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Using Communication To Make Your Brand Unforgettable in 2018

PYMNTS

This makes for a strong brand image that’ll remain on their minds. Your brand should exist everywhere your audience does and engage them wherever they’re comfortable. For example, well-known companies like Zappos and Amazon have a unique voice through which they deliver their brand message.

Branding 142
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China’s Smartphone Market Hits 5-Year Low In Q1

PYMNTS

China’s smartphone market saw its largest decline in terms of shipments during the first quarter as competition heated up, pushing Apple into fifth place. The Chinese smartphone market initially surpassed the current shipment volume back in the fourth quarter of 2013, noted the research firm.

Marketing 116
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Certify Shrinks T&E Market With Abacus Buy

PYMNTS

The addition of Abacus to its product portfolio allows Certify — which supports more than 10,000 enterprise, mid-market and small business (SMB) customers in North America — to serve a more diverse range of customers. We are thrilled to join Certify’s family of brands,” said Omar Qari, CEO of Abacus.

Marketing 100
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IDC Estimates 36.4M Tablets Sold In Q3 Amid Market Decline

PYMNTS

Marking the sixteenth consecutive quarter of declines in the tablet market, the third quarter experienced an 8.6 When it comes to brands of tablets, Apple stayed in the lead. In addition, revenue for iPads has declined 40 percent from a peak in fiscal 2013, as bigger smartphone screens have made tablets obsolete for many people.

Marketing 128
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Sequoia Could Put $7.2 Billion Into Auto1 With IPO Approaching

PYMNTS

DN Capital was one of the early backers of Auto1, investing in the company in 2013, just a year after the company founded, Bloomberg noted. The company plans to put three-quarters of the money it raises back into its business, including the Autohero brand. Auto1 announced its plan to go public last week.

Capital 234