article thumbnail

Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. Nubank is an example of what happens when you invest in your products in order to differentiate your brand.

Branding 221
article thumbnail

Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

Honkook Kim and his Gentle Monster Brand is a perfect example. The Banking Innovation Playbook – Step 1: Find a Niche Kim looked at the market and knew he needed traction in at least a single segment where he could create a brand and a following for Gentle Monster. Leveraging social media, Gentle Monster started to get traction.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Feelter Sources, Curates Social Sentiment For Brands

PYMNTS

Social media is fast becoming a significant influence on the path to purchase. Businesses are taking notice and looking for ways to source crowd insights, sentiment and authentic user experiences to leverage the sway social content has over prospective buyers. Feelter scores each relevant social media post.

Branding 107
article thumbnail

Using Communication To Make Your Brand Unforgettable in 2018

PYMNTS

This means making yourself available where your audience is comfortable, whether that’s the phone, a certain form of social media, or face-to-face. This makes for a strong brand image that’ll remain on their minds. Your brand should exist everywhere your audience does and engage them wherever they’re comfortable.

Branding 142
article thumbnail

On Tweeting with Patti Husic, an ICBA Social Media Influencer

Independent Banker

Husic: I joined Twitter in 2013. Husic: Originally, I had qualms about effective use of my time as an executive and the ROI of social media. All that “owned media” sits on Google for the world to see and read. It’s all part of our brand story and culture. Featured General Marketing and Sales Social Media Matters'

article thumbnail

Twitter Acquires Design Agency Ueno

PYMNTS

Thorleifsson said in the post that the company, which was founded in late 2013, first worked with Twitter in 2019, when a friend of his, Dantley Davis, who worked at Twitter, contacted him for help. Twitter has acquired Ueno , a design agency, a blog post from company CEO and Founder Haraldur Thorleifsson stated.

article thumbnail

Standard Chartered, Amazon To Offer Installment Payments In UAE

PYMNTS

Payfort , an Amazon company set up in 2013 to help with payments throughout the Arab world, will be offering the new option through its online payment gateway, according to the report. Payfort managing director Omar Soudodi said the offering would help to bolster financial choice.

Payments 207