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The Rapid Rise of Mobile Marketing Trends in Millennial Consumers

Bank Innovation

Digital media usage has nearly tripled since 2010, with the prevalence of smartphones responsible for more than 90% of this growth. The face of banking and financial education has changed how we market in the course of a few short years. Smartphones have become the device of choice for well over half of digital media […].

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Millennials May Never Financially Recover From The Great Recession

PYMNTS

For all the press about how millennials are the future of commerce, there is one big and rather problematic roadblock in that narrative. Millennials are kind of broke – and they might always be. While other generational groups also lost ground during the Great Recession, millennials as a group have largely missed the recovery.

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How Millennials Are Propelling Halloween To New Retail Heights

PYMNTS

That growth appears to be driven by millennials, with responses to a recent Citibank poll indicating survey participants between the ages of 18 and 36 expect to spend 2.5 Increased millennial spending comes despite the fact that the demographic is the one that most needs to save money, CitiBank noted in the article. billion, up 8.3

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Data Shows 42 Pct Of Small Cap US Businesses Failing To Turn Profit

PYMNTS

The number is the highest since 2010’s 44 percent, the index says. The number of small U.S. companies not turning a profit has reached an unfortunate historic high due to the coronavirus pandemic, the Financial Times reports. The Russell 2000 index shows 42 percent of small-caps are either just breaking even or operating a loss.

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OAK + FORT On Offering BNPL Options To Expand Consumer Reach

PYMNTS

Millennials and Generation Z consumers are embracing buy now, pay later (BNPL) plans as a way to responsibly purchase items without incurring fees or debt in the process. In fact, 93 percent of millennial BNPL app users have not been subjected to late fees. but it plans to expand in both countries. in 2016 and moved all its U.S.

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Retailer Gap Partners With BNPL Platform Afterpay To Boost Holiday Shopping

PYMNTS

This partnership stems from our shared desire to enhance the digital shopping experience for the very valuable Millennial and Gen Z consumers who prefer to spend their own money and pay over time with Afterpay.”. “We are proud to partner with Gap Inc. The company has more than 14,000 merchants in its shop directory.

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How Much Can Technology Improve Healthcare Payments?

PYMNTS

TransUnion found that in 2016 — the most recent data available — almost 75 percent of millennials did not pay their medical bills in full. In 2014, 68 percent of millennials failed to pay the full amount of their medical bills, a sign that the problem is getting worse for those charged with recouping expenses.