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The Rapid Rise of Mobile Marketing Trends in Millennial Consumers

Bank Innovation

The face of banking and financial education has changed how we market in the course of a few short years. Digital media usage has nearly tripled since 2010, with the prevalence of smartphones responsible for more than 90% of this growth. Smartphones have become the device of choice for well over half of digital media […].

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Millennials May Never Financially Recover From The Great Recession

PYMNTS

For all the press about how millennials are the future of commerce, there is one big and rather problematic roadblock in that narrative. Millennials are kind of broke – and they might always be. While other generational groups also lost ground during the Great Recession, millennials as a group have largely missed the recovery.

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How Millennials Are Propelling Halloween To New Retail Heights

PYMNTS

That growth appears to be driven by millennials, with responses to a recent Citibank poll indicating survey participants between the ages of 18 and 36 expect to spend 2.5 Increased millennial spending comes despite the fact that the demographic is the one that most needs to save money, CitiBank noted in the article. billion, up 8.3

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Data Shows 42 Pct Of Small Cap US Businesses Failing To Turn Profit

PYMNTS

The number is the highest since 2010’s 44 percent, the index says. That group has seen a 129 percent gain and its market capitalization has hit over $14 billion, the Financial Times wrote, over $5 billion ahead of the runner up. The number of small U.S. Nicholas Bohnsack , president of U.S.

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Upscale UK Retailers Look To Land In US Market

PYMNTS

and another one is ready to open, both of them seeking a new market as their home turf sees retail struggles. We’re excited to bring our vertically integrated model to the United States, the largest home improvement market in the world,” a Wren Kitchens spokesperson said. market in terms of marketing and real estate is substantial.

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OAK + FORT On Offering BNPL Options To Expand Consumer Reach

PYMNTS

Millennials and Generation Z consumers are embracing buy now, pay later (BNPL) plans as a way to responsibly purchase items without incurring fees or debt in the process. In fact, 93 percent of millennial BNPL app users have not been subjected to late fees. but it plans to expand in both countries. in 2016 and moved all its U.S.

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Retailer Gap Partners With BNPL Platform Afterpay To Boost Holiday Shopping

PYMNTS

This partnership stems from our shared desire to enhance the digital shopping experience for the very valuable Millennial and Gen Z consumers who prefer to spend their own money and pay over time with Afterpay.”. The BNPL market includes Klarna, Splitit, Openpay, FuturePay, Sezzle, Affirm, Quadpay, and others.

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