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The Rapid Rise of Mobile Marketing Trends in Millennial Consumers

Bank Innovation

Digital media usage has nearly tripled since 2010, with the prevalence of smartphones responsible for more than 90% of this growth. The face of banking and financial education has changed how we market in the course of a few short years. Smartphones have become the device of choice for well over half of digital media […].

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A Decade On, Lending Transformed By Crisis And Innovation

PYMNTS

And in lending, with the financial crisis in the rearview mirror, a decade on, invention – okay, innovation – has become a hallmark, at least in some corners. At the peak of the crisis, the delinquency rate was 10 percent in 2010, as underwater mortgages and foreclosures hit the headlines. Necessity is the mother of invention.

Lending 148
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Why bank branches—and human contact—are not going away any time soon

Accenture

Given that this trend is coinciding in with an ongoing shift by younger consumers towards more innovative channels—the likes of wearables, social media and instant messaging—it’s possible that the continued strong usage of branches is a transitory effect. But our study gives no indication of that. And what are customers using branches for?

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Platforms Dance To The Gen Z Tune

PYMNTS

By the end of 2020 four in 10 shoppers worldwide will belong to Gen Z, the consumer group born more or less between 1996 and 2010. A bit younger than their millennial siblings and cousins, they’ve grown up totally mobile, and have idiosyncrasies that make them unique. Know Your Customer’s Preferences.

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A Debit-Enabled Fix To In-Store Checkout Abandonment

PYMNTS

The study found that 52 percent of Gen Z respondents and 41 percent of millennial respondents reported an interest in using debit cards for most of their transactions. Merchants accepting debit payments before 2010 were stuck routing the transactions over whichever networks were associated with their customers’ cards.

Cards 165
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Retailers Give Fresh Focus to Single Consumers

PYMNTS

Forget millennials, that consumer segment that is blamed for the downfall of most everything while also being the target of many innovative efforts. So much retail and payments innovation takes place in China, and, in a sense, that holds true when it comes to single consumers. Shifting Tide. Singles’ Day.

Retail 133
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What is Fintech? (An interactive illustration)

Alex Jimenez

"Fintech is a dynamic segment at the intersection of the financial services and technology sectors where technology-focused start-ups and new market entrants innovate the products and services currently provided by the traditional financial services industry." -PwC in 2010 to $19B in 2015. $ PwC Fintech Report. Fintech Growth.

Fintech 40