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The Rapid Rise of Mobile Marketing Trends in Millennial Consumers

Bank Innovation

The face of banking and financial education has changed how we market in the course of a few short years. Digital media usage has nearly tripled since 2010, with the prevalence of smartphones responsible for more than 90% of this growth. Smartphones have become the device of choice for well over half of digital media […].

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How Millennials Are Propelling Halloween To New Retail Heights

PYMNTS

Retailers are set to clean up this Halloween, as 2017 is looking to be a record-setter for consumer spending during the holiday. That growth appears to be driven by millennials, with responses to a recent Citibank poll indicating survey participants between the ages of 18 and 36 expect to spend 2.5 billion, up 8.3 billion, up 8.3

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Upscale UK Retailers Look To Land In US Market

PYMNTS

s most high-profile retailers is doing well in the U.S. and another one is ready to open, both of them seeking a new market as their home turf sees retail struggles. s fastest growing brick-and-mortar retailer, Wren Kitchens. And also in training our retail staff to offer the customer a fantastic service.”.

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Retailer Gap Partners With BNPL Platform Afterpay To Boost Holiday Shopping

PYMNTS

Buy now, pay later (BNPL) payments platform Afterpay is teaming up with retailer Gap to offer flexible spending options as the holiday shopping season gears up. The Australian startup founded in 2010 has added a number of new brands over the summer, including Charlotte Tilbury, Fenty Skin, Fila, Huda Beauty, Puma and Vineyard Vines.

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OAK + FORT On Offering BNPL Options To Expand Consumer Reach

PYMNTS

Luxury retailers are seeking ways to entice younger consumers to purchase expensive items in a retail world saturated with inexpensive alternatives. Millennials and Generation Z consumers are embracing buy now, pay later (BNPL) plans as a way to responsibly purchase items without incurring fees or debt in the process.

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Retailers Give Fresh Focus to Single Consumers

PYMNTS

Forget millennials, that consumer segment that is blamed for the downfall of most everything while also being the target of many innovative efforts. Single consumers are a force of nature as well when it comes to retail. At least that’s the case when talking about toilet paper – specifically, the Charmin Forever Roll. Singles’ Day.

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Here’s What IBM Thinks Retail Will Look Like In 2020

PYMNTS

The rise of eCommerce , the push toward omnichannel shopping platforms, the increasing relevancy of social media on shopping habits and the development of the Internet of Things to plumb every last morsel of data on customers and what they spend money on are all rapidly and drastically altering the face of retail.

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