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Maximize Growth with Optimizely Tools: A Strategic Approach

Perficient

Overcoming Hurdles and Driving Results In this series of articles, we will explore how Optimizely tools can help businesses overcome these hurdles and drive results. While Optimizely is used as an example, the concepts discussed can apply to other digital experience tools as well.

Tools 251
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Why Payments Personalization Is Key To Enhancing User Experience For Digital Content Platforms

PYMNTS

Consumers have come to expect personalization in their shopping experiences, whether using online marketplaces such as Amazon and Etsy or mobile apps such as Gilt or Poshmark. Product recommendations, informed by purchase histories and preferred payment methods, are becoming a standard aspect of digital checkout experiences.

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Why Payments Personalization Is Key To Enhancing User Experience For Digital Content Platforms

PYMNTS

Consumers have come to expect personalization in their shopping experiences, whether using online marketplaces such as Amazon and Etsy or mobile apps such as Gilt or Poshmark. Product recommendations, informed by purchase histories and preferred pay- ment methods, are becoming a standard aspect of digital checkout experiences.

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Citizens Bank sees digital mortgage tools as a way to expand relationships

Bank Innovation

Citizens Bank is generating one-third of its mortgage applications online, thanks to a suite of tools the company rolled early this year and a partnership with San Francisco-based fintech firm Blend.

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Shopify To Launch New BNPL And Banking Tools For Merchants

PYMNTS

This is a difficult time to be an entrepreneur — the retail landscape is shifting under our feet, and the old way of doing things no longer works,” Shopify said in a statement. It combines the features of Shop Pay, which provides one-click checkout, and Arrive, which enables online order tracking.

Tools 253
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Retailers Have A Need For Speed On Digital CX

PYMNTS

But when it comes to the digital customer experience, retailers are playing catch-up. The issue is critical as retailers either move online or put more effort behind their eCommerce capabilities. Eighty percent said providing a positive digital customer experience (CX) was a “challenge” as a result of the pandemic.

Retail 144
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Retail Gets Even More Personal As The Year Winds Down

PYMNTS

You can count on at least one thing for retail in 2020: Things will get much more personal. Dynamic Yield now enables more than 300 brands in six continents, spanning retail, gaming, finance, travel and publishing. Dynamic Yield now enables more than 300 brands in six continents, spanning retail, gaming, finance, travel and publishing.

Retail 131