article thumbnail

Design Matters: Data Analytics Take Lead In Designing User Experiences That Drive Sales

PYMNTS

Beautifully designed user experiences are, unfortunately, not always good user experiences. In fact, he’s seen cases where good design has actually decreased the effectiveness of the user experience. “My It was a very small icon that blended so well with the background that no one could notice it.

article thumbnail

Maximize Growth with Optimizely Tools: A Strategic Approach

Perficient

Overcoming Hurdles and Driving Results In this series of articles, we will explore how Optimizely tools can help businesses overcome these hurdles and drive results. While Optimizely is used as an example, the concepts discussed can apply to other digital experience tools as well.

Tools 251
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Payments Personalization Is Key To Enhancing User Experience For Digital Content Platforms

PYMNTS

Kaufman explained in an interview with PYMNTS how payment and content customization can impact consumers’ digital user experiences. A Data-Driven Approach To Enhancing The Payments Experience. The implications of using this type of data-driven model go far beyond the payments experience, too.

article thumbnail

Why Payments Personalization Is Key To Enhancing User Experience For Digital Content Platforms

PYMNTS

Kaufman explained in a recent interview with PYMNTS how payment and content customization can impact consumers’ digital user experiences. A data-driven approach to enhancing the payments experience. The implications of using this type of data-driven model go far beyond the payments experience, too.

article thumbnail

Citizens Bank sees digital mortgage tools as a way to expand relationships

Bank Innovation

Citizens Bank is generating one-third of its mortgage applications online, thanks to a suite of tools the company rolled early this year and a partnership with San Francisco-based fintech firm Blend.

article thumbnail

Data – The Lifeblood of Intelligence Automation

Perficient

The Data: The Gas That Makes the AI Go What good is a stand-alone AI tool for businesses if it isn’t grounded in trusted, contextual data? If the tools we use for intelligence automation are not built around our customers, we will not be providing a truly personalized user experience.

Data 491
article thumbnail

Shopify To Launch New BNPL And Banking Tools For Merchants

PYMNTS

This is a difficult time to be an entrepreneur — the retail landscape is shifting under our feet, and the old way of doing things no longer works,” Shopify said in a statement. Dubbed “Reunite,” it gave attendees a glimpse into updates and new products designed to help entrepreneurs boost profits.

Tools 253