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When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

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The Buyers: Studying Chinese Consumers’ Online Interactions

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A byproduct of incorporating connectivity into just about any activity is how social media affects regular interactions. It can be difficult to discuss the digital effects without looping in social media. For the Chinese buyer in particular, social media engagement and online shopping activities takes on a unique avenue.

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Lexus Gains A Partner In Online Reputation Management

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Unanswered customer complaints is one common example, particularly for companies that are new to amplifying their online channels. A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it.

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Identity As A Service To The Rescue

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Social media platforms are infested with phonies, and not just your best friend’s irritating co-worker (although he totally is). This is about the fact that fake identities comprise 25 percent of new social media accounts created every day, and that 53 percent of all social media logins are fraudulent , according to a recent study.

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TRENDING: How Credit Unions Give Digital The Personal Touch

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A study from the Cuna Mutual Group found that CU membership has increased 3.5 More diverse communities are being served by CUs than ever before, with the state of Michigan recently approving the nation’s first LGBTQ-focused CU, Superbia Credit Union. Deep Dive: How CUs Leverage Social Media.

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The Buyers: Generation Z’s Shopping Preferences

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The buying power of Gen Z comes out to $44 billion, according to an IBM and National Retail Federation study. It also found that while 50 percent of this group makes online purchases, 60 percent visit malls once a month with the intention of buying an item. Get ready, retailers.

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Cyberexperts Flag Danger Of Deepfakes At House Hearing

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The legislator was reportedly referring to the policy that the social media company rolled out a day prior to prohibiting very manipulated videos made by machine learning or artificial intelligence. Experts reportedly brought attention to the national security as well as the societal implications of manipulated digital media.