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Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. blockchain​, digital wallets​, money center banks​, emerging payment solutions, digital lending​, economic turmoil​, and fintech disintermediation).

Marketing 294
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10 Questions Banks Should Ask About Their Digital Account-Opening Capabilities

Perficient

Banks should use Covid-19 as an opportunity to assess their end-to-end digital account-opening capabilities. Here are the top 10 questions they should ask themselves: How long does it take to open an account digitally? How many clicks does it take to open an online account? How automated is our abandoned application follow-up?

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What You Should Be Doing Now to Prepare for 5G in Financial Services

Perficient

In my final blog of this series, I go into detail on what financial services companies should be doing now, to prepare. But that doesn’t mean you should take a wait-and-see attitude; the challenge of how to be a mobile, digital-first bank will not get any easier. Redefine Customer Journeys and Experiences.

Mobile 340
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How Government Agencies Can Find A Disbursement Method Middle Ground

PYMNTS

Many government agencies are simply used to doing things one way, she explained, rather than supporting the increasing variety of disbursement methods preferred among consumers of different demographics that require aid. We need to push the government to do more to reach those places where neither of those is an option.”.

Mobile 234
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36 Hours at Fintech Meetup: Three Themes from the Las Vegas Event

Gonzobanker

Then, Jerry runs a test against the new prompt version to make sure the bot continues to spit out the right answers to questions it could answer correctly in the past before it launches a new version of the LLM to production. The speed dating meetup setup helped contain what would have otherwise been overwhelming with so many attendees.

Las Vegas 158
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Mobile Order-Ahead Sector Goes All-In On AI

PYMNTS

Artificial intelligence (AI) in mobile food ordering: tantalizing. That’s a silly simplification of the very serious matter of what AI is doing for the restaurant sector, among others, as online ordering becomes a way of life and not just a lockdown relic. Advanced AI Makes Systems Smarter.

Mobile 289
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In Big Bank Earnings, Keep An Eye On Mobile Movement

PYMNTS

Earnings season will pull back the curtain on where banks stand amid the pandemic — not just in terms of trading revenues amid rocky (to put it mildly) equities and fixed income markets. 13, we’ll also get a sense of the great digital shift that is moving traditional financial services, increasingly, into the mobile realm.

Mobile 201