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Personalization in Financial Services Works, but Changes Will Be Required

Perficient

These companies are experimenting aggressively with personalized search experiences, attribute-based contact routing, custom call scripting, and social media text analysis to know when and what to communicate to consumers, predict actions, optimize offers, and identify when they are ready to buy. 81% increase in customer retention.

Analytics 309
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Perficient’s Cloud Modern Data Platform Approach – Customer Journey & Capabilities

Perficient

This Digital Transformation approach will help enterprises looking to re-platform, helping various Line of Businesses embark on the journey for Self Service Analytics, Modern fully managed Data Platform services etc. can leverage the Modern Data Platform approach. We at Perficient leverage Customer Experience Mapping the most.

Data 497
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Prevent pig butchering scams: Safeguarding against investment fraud

Abrigo

Takeaway 2 Financial institutions can protect themselves and their customers by implementing preventive measures. A scam usually begins with online contact via social media or dating apps. Takeaway 3 Consider providing resources teaching your customers red flags to watch for to avoid pig butchering scams. billion in 2021.

Fraud 195
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Banks Must Up Their Social Media Game to Connect with Digital Natives

Gonzobanker

Traditional financial institutions that want to compete with fintech disruptors like Chime and X (formerly known as Twitter) need to up their social media game. hours per day on social media. Sofi has built strong engagement through its Richer Lives social media strategy and influencer Vivian, “your rich BFF.”

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Measuring Retail Success In The Digital Age

PYMNTS

They’re examining eReceipt data that shows when a customer was in a particular store and what they bought, and forming partnerships with analytics companies to measure website views, social media opinions and other analytics from a more objective standpoint. That is measured by observing traffic in stores.

Retail 131
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The Trends Driving Retail Into The New Decade

PYMNTS

Apparel life cycles for products that used to be measured in months are now measured in weeks. Analytics, too, was another hot spot for retail change in 2019 and will continue to be for the 2020s. Analytics, too, was another hot spot for retail change in 2019 and will continue to be for the 2020s. Role of Data.

Retail 132
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4 ways to track your bank’s marketing performance

Independent Banker

Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. By Taylor Hugo.