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William Mills Agency Releases New White Paper: How is the Evolution from Print to Digital Changing Fintech PR? Here are 3 Ways

William Mills

William Mills Agency , the premier financial public relations and marketing company, today released a white paper describing the influence the digital revolution has had on financial technology public relations. Please download the full white paper: “How is the Evolution from Print to Digital Changing Fintech PR?

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5 Ways Credit Unions Should Engage with Millennial Members on Social Media

NCR

billion daily active users, these social platforms have the potential to be an outstanding marketing tool for a credit union. If used correctly, social media can engage credit union members in a customized way that will enhance their overall experience and increase their loyalty to your credit union. With an average of 1.04

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Why Content Marketing?

William Mills

Prospects are much better at filtering advertising and content that is irrelevant to them and technology has given them more control over who and what they choose to engage with. Social media posts and blogs may drive more visitor traffic to your website. White papers and infographics may develop more leads for your sales team.

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PR and Content Marketing go together like Bonnie and Clyde

William Mills

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. Recent studies by Goo Technologies suggest that 82% of Americans ignore online ads. So, as a marketer what should you do? When PR and content marketing work together, the results are impressive.

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PR and Content Marketing go together like Bonnie and Clyde

William Mills

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. Recent studies by Goo Technologies suggest that 82% of Americans ignore online ads. So, as a marketer what should you do? When PR and content marketing work together, the results are impressive.

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Aquiire Lands Procurement Patent

PYMNTS

Last year, Aquiire announced it had acquired intellectual property from search firm Zakta to enhance its machine learning capabilities and collaborative search technology. The company said at the time that it would integrate that technology into its procure-to-pay platform to enhance search experiences and social media product reviews.

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Mastercard On Facebook’s Libra Crypto Payments Future

PYMNTS

As you know, we’ve been looking at blockchain for quite a while, understanding the technology standards, doing pilots with banks and filing a number of patents. That nervousness is not entirely misplaced, Lambert noted, because cryptocurrencies and blockchain technology are innovative and extremely new.

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