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Hip On HIPAA: The Secret Sauce to Successful Marketing Campaigns

Perficient

The secret to understanding timing and creating truly impactful communications hinges on a deeper understanding of HIPAA’s definition of marketing. These days, I spend quite a bit of time strategizing with marketing leaders to leverage these platforms for marketing automation. HIPAA was created nearly 25 years ago.

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Castles Technology Buys Spire Payments

PYMNTS

Global payment solutions provider Castles Technology has acquired Spire Payments , a provider of electronic funds transfer at point of sale (EFTPOS) systems, the company announced in a Thursday (Oct. He said the acquisition would add more choice for customers alongside new technical and security capabilities. 1) press release.

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Car-Sharing Platform Getaround Secures $25M Loan 

PYMNTS

has secured a $25 million venture loan facility from Horizon Technology Finance Corp., a specialty finance company that provides secured loans to venture capital-backed companies. . The company aims to disrupt the $100 rental and mobility markets. Horizon's investment will help us further accelerate our growth.".

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Apple Is First US Company To Reach $1.5T Market Cap

PYMNTS

trillion market capitalization, 9to5Mac reported. . Last week, Apple inched closer to the all-time high market cap when its stock sold at $326 a share. In 2018 , Ives, a software and technology analyst at Wedbush Securities in Los Angeles, said Apple was on its way to set a U.S. company to reach a $1.52

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Today In Payments: Coronavirus Decimates US Stock Market; Ex-Microsoft Engineer Guilty Of 18 Felonies

PYMNTS

In today’s top news, the stock market takes its biggest hit since 2015 due to mounting fears over the coronavirus, and an ex-Microsoft engineer is found guilty of stealing $10 million in digital currency. Coronavirus Decimates US Stock Market $1.7T stock market is taking a hit due to mounting fears over the coronavirus.

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Boston Market On Tapping AI To Combat Fraud And Meet Mobile Customers’ Needs

PYMNTS

The technology is also credited with helping them meet diners’ demands for seamless purchasing experiences as well as enabling them to battle fraud. . One restaurant that is working to incorporate AI into numerous parts of its operations is Boston Market , a Colorado-based fast-casual chain that has 330 locations in 37 states.

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US Lawmakers Explore How Blockchain Can Help SMBs

PYMNTS

The “Building Blocks of Change: The Benefits of Blockchain Technology for Small Businesses” hearing will be held on March 4 at 11:30 a.m. Paystand is another firm utilizing blockchain in the B2B FinTech arena, tapping into the technology to streamline B2B payments with its payments-as-a-service solution.