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Is Social Media Key to Hitting the Trillions for (Fin)Tech Companies?

Bank Innovation

Could Microsoft be the first technology company to earn a one trillion market value? Analyst Michael Markowski seems to think so, citing the technology giant’s recent acquisition of professional social media site LinkedIn as the boost that pushed Microsoft into the race.

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Email, Social Media King For Retail Marketers

PYMNTS

While most retail marketers have similar goals in 2017 in terms of enhancing consumer engagement and increasing sales, the online realm of marketing outreach remains king. The data shows a significant amount of retail marketers selecting these channels, at 68 percent for email and 54 percent for social media.

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GoDaddy Agrees To Buy Poynt To Boost Digital Payments Technology

PYMNTS

GoDaddy was interested in Poynt because of the digital shift in payments due to the pandemic, as well as in-person and online shopping converging more all the time, the release stated. The deal is expected to close in the first quarter of 2021. He said a business could do both, and that they didn't have to be competitors.

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Can CBANC Crack the Bank Social Media Riddle?

Bank Innovation

billion Facebook users (give or take a few million), it’s clear banks can’t keep their employees from social media. That opens bank systems to attacks via phishing and social engineering. But social media can also be useful for networking and tapping Read More.

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Today In Payments Around The World: IBM Buys Canadian Firm Expertus Technologies; GoJek Unveils GoBiz Plus System For Merchants

PYMNTS

In today’s top payments news around the world, IBM has bought Canada-based Expertus Technologies, while Gojek is rolling out its new GoBiz Plus point-of-sale (POS) offering. The technology, which is a collaboration with PT Bank Central Asia, functions as a supplement to the GoBiz retailer super app.

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Report: Social Commerce Market Reaches $89B

PYMNTS

Regardless of what happens with the sale of TikTok, social commerce could become a retail factor to reckon with in Q4, and is definitely ready for its close-up in 2021. In fact a new report puts the global market for social commerce at $89.4 billion this year and says it will reach $604.5

Marketing 209
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Best Way to Drive In-Store Traffic? Facebook, Study Says

Bank Innovation

Facebook is the key to online traffic—but most small businesses run to the social media king to drive in-store traffic, too. conducted by digital marketing technology company Netsertive. More than 40% of SMBs will turn to Facebook for a boost in in-store traffic, according to a survey of 250 SMBs across the U.S.,