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How Does Ally Handle Trolls on Its Social Media Posts?

Bank Innovation

has a specific strategy for dealing with inappropriate comments on its social media channels -- do nothing. But Chief Marketing Officer Andrea Brimmer said that Ally's […]. Ally Financial Inc.

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When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.

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5 Ways to Leverage Social Media as Part of Your 2020 Fintech Conference Strategy

William Mills

Social media participation has evolved to become a necessary aspect of a successful fintech conference strategy. After all, why limit the impact of your attendance to fellow attendees when you can potentially reach exponentially more people online?

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ICBA’s Marketing Communications Toolkit

Independent Banker

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success.

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Inside Marketing: Navigating The Changing Credit Union Landscape In 2022

William Mills

Key marketing strategies focus on member data, increasing online brand presence and leveraging social media. The proliferation of financial service channels has fundamentally changed the way credit unions approach marketing to members and prospects.

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Retail SMBs Face Up To Q4 Marketing Opportunities

PYMNTS

There are many critical aspects to SMB retail media strategy but two stand out this year: when to advertise and where to advertise. In past years, the strategy could be more granular, such as choosing the right messaging. This is most likely the last year that social media targeting will be accessible to SMBs. “The

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