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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To

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How to Write a Social Media Policy for Your Financial Institution

Long Lasting Ideas

The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. 8 Steps to Create Your Social Media Policy. For your reference, here are links to resources to get started.

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How TV Can Support Digital Marketing And Online Payments

PYMNTS

That trend fits into the emerging ecosystem of contextual commerce , a phrase that refers to meeting consumers on their own terms — for instance, on social media sites that attract people with similar interests — and then offering them the chance to buy products related to what they are reading, talking and thinking about.

Marketing 110
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Prevent pig butchering scams: Safeguarding against investment fraud

Abrigo

In the context of financial crime, this troubling analogy refers to a manipulation technique used to exploit vulnerabilities in a victim through frequent interactions and social engineering. A scam usually begins with online contact via social media or dating apps. What exactly is a pig butchering scam?

Fraud 195
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An Introduction to the Power of Analytics

Perficient

Analytics refers to the process of finding, illuminating, and communicating meaningful patterns in data. Are they arriving from email, social media, referral sites, paid or organic search, etc.? By setting up analytics goals and enhanced eCommerce, you will be able to tell if your online marketing efforts are truly working.

Analytics 309
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Nike Sues More Than 1,000 Websites And Other Parties Over Alleged Counterfeiting 

PYMNTS

Nike is suing 589 websites, the owners of 676 social media accounts and more than 100 unidentified companies and individuals for allegedly selling counterfeit versions of its Nike and Converse shoes online. Nike wrote in a lawsuit filed in the U.S.

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How Adventure Commerce Is Finding New Adrenaline Through Social

PYMNTS

Tour operators who offer a wildlife adventure or a skydiving experience may face a common challenge: How can they market their activities to the right travelers? To reach those customers, some businesses are turning to social media networks designed around travel offer deals and reservations. Social Networks for Businesses.