PYMNTS

NOVEMBER 30, 2020

Forecasts call for double-digit percentage growth for years to come, driven by an array of new products from a range of new mass-market companies looking to take on early entrants such as Apple and Fitbit. Or at least it’s amended marketing strategies. The research comes at a time when 1.7 Innovations Are Just Beginning .

Google 183

Google Examples Innovation Apple 183

PYMNTS

OCTOBER 13, 2016

Windsor Circle said its survey indicates that more retailers of all sizes are incorporating predictive marketing strategies into their digital and omnichannel platforms, likely based on the success of the larger retailers who have been implementing it for years.

Marketing 100

Marketing Survey Retail Data 100

PYMNTS

DECEMBER 27, 2017

What does it take to deliver an effective content strategy? Knowing everything possible about the audience you want to reach – who they are, where they hang out online, who their influencers are, what they read and respond to, what they like and dislike and what they’re looking for in terms of content.

Trends 115

Trends social media Strategy Data 115

Perficient

MARCH 1, 2021

award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? ? ? ? ?. Don’t miss a single episode of Here’s Why. Subscribe to Here’s Why.

Marketing 309

Marketing Study Video Phoenix 309

PYMNTS

OCTOBER 4, 2017

Maybe both, as studies show a third of consumers never redeem their points, which creates a problem for loyalty program sponsors, since redemptions directly influence engagement behaviors and profitability. But then again, a lot of people aren’t paying attention. Or maybe the rewards programs aren’t enticing enough.

Strategy 102

Strategy Marketing Strategies Technology Customer Experience 102

Accenture

MAY 22, 2019

Tim brings a unique perspective to treasury management services, having worked in industry, for solution providers and in consulting, helping commercial banks meet changing client expectations with new product and market strategies. In fact, a recent Accenture study examined digital-focused banks versus the rest.

Payments 150

Payments Customer Experience Survey Capital 150

FICO

JUNE 14, 2023

Cloud-based or on-premises FICO AI-powered analytics solutions enable you to fully automate your marketing campaign, quickly respond to business requests, continuously improve marketing processes and develop hyper-personalized marketing strategies. Find out more about How to Unlock the Power of Hyper-Personalization.

Analytics 52

Analytics Strategy Survey Technology 52

PYMNTS

JUNE 29, 2017

The business of helping people look and feel their best is bigger than ever, and consumers young and old are now heading online to get their fitness fix. NutraClick is one such player delivering on changing consumer expectations, both online and in retail stores. Building up Strength Online and in the Physical World.

Online 100

Online Software Apple Mobile 100

Social Assurance

OCTOBER 13, 2021

I do not want to diminish the power that social media places in our marketing strategy, nor undervalue the real challenges we face as a society with social media. Still, any social media strategy has got to start with a good content strategy. The content you create is intended to do something. Invest in it.

social media 15

social media Strategy Marketing Strategies Marketing 15

PYMNTS

MARCH 15, 2016

On top of that, merchants have to think about how they are going to push their marketing strategies globally. The research behind the Index involved studying 192 sites around the world across 10 merchant categories. And that brings us to the results of the recently released Index from PYMNTS and Digital River.

Mobile 100

Mobile Regional Marketing Strategy 100

Banking 2020

AUGUST 24, 2015

Entering search queries online is something that we, as consumers do all the time. This reason, among many others, is why marketers know that it’s something they need to pay attention to, if they aren’t already. Sabrina: Angie, I’m first curious about how you got involved in search marketing.

Industry 40

Industry Pennsylvania Marketing Mobile 40

Banking 2020

AUGUST 18, 2015

Entering search queries online is something that we, as consumers do all the time. This reason, among many others, is why marketers know that it’s something they need to pay attention to, if they aren’t already. Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy.

Industry 40

Industry Pennsylvania Marketing Mobile 40

Gonzobanker

AUGUST 23, 2021

According to Cornerstone’s What’s Going On In Banking study , heading into 2020, just 4% of mid-size FIs had deployed a chatbot. Proponents of every banking technology innovation of the past 25 years—from online banking to online bill pay to eStatements to PFM to mobile banking—have promised deeper relationships and higher levels of loyalty.

Strategy 149

Strategy Study Data Tools 149

NCR

MAY 24, 2017

It’s a big question for many businesses, and one that drives a lot of marketing strategies. Every time a person logs on to their favorite online shopping site or video service, for example, they are greeted by name and presented with recommendations based on their previous choices. Engagement through personalization.

Marketing 81

Marketing ATM Marketing Strategies Strategy 81

CB Insights

DECEMBER 14, 2017

Warby Parker’s plan to disrupt the $5 billion eye exam market. How Glossier’s skin tone matcher drives online conversions. Casper’s aggressive SEO strategy that drives 378,000 site visits a month. The strategy behind Dollar Shave Club’s million-view viral video. The long-tail playbook has won.

Video 78

Video Branding Company Strategy 78

CB Insights

JUNE 7, 2018

Psychographics is the study of consumers based on their activities, interests, and opinions (marketers call these AIOs). But by getting more granular, you could market to a segment of vegans who feel strongly about the mistreatment of animals, or to health-conscious people who feel guilty when they eat sugary energy bars.

Marketing 78

Marketing Data Analytics Examples 78