Marketing Strategies Online Study Technology 
Perficient
MARCH 1, 2021
award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? ? ? ? ?. Don’t miss a single episode of Here’s Why. Subscribe to Here’s Why.
PYMNTS
NOVEMBER 13, 2020
Power research shows that the number of customers doing their credit applications online has kicked into high gear. Consumer Financing Satisfaction Study. Consumers and Banks Both Like Online Auto Loans. Online Sales Are Also Booming. But not surprisingly, online car sellers are thriving this year. Power 2020 U.S.
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Gonzobanker
AUGUST 23, 2021
The pandemic of 2020 may have been bad for a lot of businesses, but it was certainly good to technology vendors providing chatbots—i.e., According to Cornerstone’s What’s Going On In Banking study , heading into 2020, just 4% of mid-size FIs had deployed a chatbot. Not a single technology has lived up to the promise.
PYMNTS
NOVEMBER 30, 2020
Whether you want to track your run times, monitor your sleep or try to avoid a sunburn, the market for wearable technology is growing and evolving as companies large and small try to cash in on one of the holiday season’s hottest segments. Or at least it’s amended marketing strategies. The research comes at a time when 1.7
PYMNTS
OCTOBER 13, 2016
Predictive marketing — using information from customer data, like purchase history, to determine a pattern and predict future outcomes — was once only available to the largest retailers. Although, even for the 66 percent of retailers currently using predictive marketing, a data gap does still clearly exist, according to Williamson.
PYMNTS
OCTOBER 4, 2017
Maybe both, as studies show a third of consumers never redeem their points, which creates a problem for loyalty program sponsors, since redemptions directly influence engagement behaviors and profitability. Yet caution abounds, in general, when embracing new technology. But then again, a lot of people aren’t paying attention.
FICO
JUNE 14, 2023
Alyson Clarke, Principal Analyst at Forrester What is the biggest mistake banks make with their hyper-personalization strategies? CLARKE: Many banks say that they are already delivering on personalization and view improving their capabilities and technology further as a top priority. Lack of trust is creating an internal barrier.
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