PYMNTS

OCTOBER 27, 2016

“Once they’re inside your store, they expect the experience to be a seamless one: More than 40 percent of smartphone shoppers want retailers to automatically surface relevant information, such as the location of the item in the store, a special deal or related products,” Google said in an Inside AdWords blog post.

Retail 100

Retail Google User Experience Mobile 100

Social Assurance

OCTOBER 13, 2021

I do not want to diminish the power that social media places in our marketing strategy, nor undervalue the real challenges we face as a society with social media. Still, any social media strategy has got to start with a good content strategy. The content you create is intended to do something. Invest in it.

social media 15

social media Strategy Marketing Strategies Marketing 15

CB Insights

DECEMBER 14, 2017

Warby Parker’s plan to disrupt the $5 billion eye exam market. How Glossier’s skin tone matcher drives online conversions. Casper’s aggressive SEO strategy that drives 378,000 site visits a month. The strategy behind Dollar Shave Club’s million-view viral video. The long-tail playbook has won.

Video 78

Video Branding Company Strategy 78