Back-to-School Retail Meets Digital 3.0 FIT Framework
PYMNTS
JULY 22, 2020
The retail industry is facing its first sales event of the pandemic with the coming of back-to-school sales. The projections were led by the National Retail Federation (NRF) this week, as it foresees record sales for back to school. And while some of the sales projections are solid, the fundamentals for success are still wavering.
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