Remove Marketing Strategies Remove Online Remove Retail Remove Study
article thumbnail

Back-to-School Retail Meets Digital 3.0 FIT Framework

PYMNTS

The retail industry is facing its first sales event of the pandemic with the coming of back-to-school sales. The projections were led by the National Retail Federation (NRF) this week, as it foresees record sales for back to school. And while some of the sales projections are solid, the fundamentals for success are still wavering.

Retail 186
article thumbnail

Consumers' Preference For Online Car Sales And Auto Loans Shakes Up Banks And Dealers

PYMNTS

Power research shows that the number of customers doing their credit applications online has kicked into high gear. Consumer Financing Satisfaction Study. Consumers and Banks Both Like Online Auto Loans. Online Sales Are Also Booming. But not surprisingly, online car sellers are thriving this year. Power 2020 U.S.

Online 214
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Study Shows Gen Z Surprisingly Prefers In-Store Shopping

PYMNTS

With all of the connected devices enabling less interaction with others, the big struggle everyone has been talking about for the last year has been the online versus brick-and-mortar shopping. In its Evolution of Retail, 2017 Generation Z Shopper Survey, the company looked at shopping habits for the younger post-millennial generation.

Study 114
article thumbnail

Are Retailers Missing Out On ‘Supershoppers?’

PYMNTS

“Once they’re inside your store, they expect the experience to be a seamless one: More than 40 percent of smartphone shoppers want retailers to automatically surface relevant information, such as the location of the item in the store, a special deal or related products,” Google said in an Inside AdWords blog post.

Retail 100
article thumbnail

When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

article thumbnail

Why The Goldman-Amazon Bet On SMB Lending Is No Sure Thing

PYMNTS

In a way, traditional retail naturally represents a catch-22 of sorts. The partnership model certainly is evidence of a key go-to market strategy, as this is the second time in about 11 months that the investment banking giant has sought to leverage another firm’s tech expertise to branch out downstream into tech-driven lending.

Lending 146
article thumbnail

The Haves And Have-Nots Of Predictive Marketing

PYMNTS

Predictive marketing — using information from customer data, like purchase history, to determine a pattern and predict future outcomes — was once only available to the largest retailers. Every retailer wishes for the crystal-ball ability to predict where the next purchase will come from,” according to Windsor Circle.

Marketing 100