PYMNTS

OCTOBER 6, 2016

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

social media 205

social media Survey Retail Online 205

PYMNTS

DECEMBER 27, 2017

What does it take to deliver an effective content strategy? Knowing everything possible about the audience you want to reach – who they are, where they hang out online, who their influencers are, what they read and respond to, what they like and dislike and what they’re looking for in terms of content.

Trends 115

Trends social media Strategy Data 115

Social Assurance

OCTOBER 13, 2021

And we too, at Social Assurance. certainly, felt firsthand the impact of Facebook and Instagram going down, preventing our clients, consumers, and businesses from distributing their content and preventing advertisers and marketers from managing campaigns, optimizing their advertising, and accessing their analytics. With over 2.7B

social media 15

social media Strategy Marketing Strategies Marketing 15

CB Insights

JUNE 7, 2018

Psychographics is the study of consumers based on their activities, interests, and opinions (marketers call these AIOs). But by getting more granular, you could market to a segment of vegans who feel strongly about the mistreatment of animals, or to health-conscious people who feel guilty when they eat sugary energy bars.

Marketing 78

Marketing Data Analytics Examples 78

CB Insights

DECEMBER 14, 2017

Warby Parker’s plan to disrupt the $5 billion eye exam market. How Glossier’s skin tone matcher drives online conversions. Casper’s aggressive SEO strategy that drives 378,000 site visits a month. The strategy behind Dollar Shave Club’s million-view viral video. The long-tail playbook has won.

Video 78

Video Branding Company Strategy 78