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Developing A Healthy Online Business

PYMNTS

The business of helping people look and feel their best is bigger than ever, and consumers young and old are now heading online to get their fitness fix. NutraClick is one such player delivering on changing consumer expectations, both online and in retail stores. Building up Strength Online and in the Physical World.

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Conversational AI Is Critical for Financial Institutions’ Digital Transformation

Gonzobanker

According to Cornerstone’s What’s Going On In Banking study , heading into 2020, just 4% of mid-size FIs had deployed a chatbot. Proponents of every banking technology innovation of the past 25 years—from online banking to online bill pay to eStatements to PFM to mobile banking—have promised deeper relationships and higher levels of loyalty.

Strategy 137
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Wearable, Hearable, Attachable, Trackable: Omni-Connected Tech Gadgets Are Booming

PYMNTS

Forecasts call for double-digit percentage growth for years to come, driven by an array of new products from a range of new mass-market companies looking to take on early entrants such as Apple and Fitbit. As a result, the pace of innovation is also unmatched as companies aim to keep the wearables product pipeline full.

Google 183
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The Haves And Have-Nots Of Predictive Marketing

PYMNTS

Predictive marketing — using information from customer data, like purchase history, to determine a pattern and predict future outcomes — was once only available to the largest retailers. Although, even for the 66 percent of retailers currently using predictive marketing, a data gap does still clearly exist, according to Williamson.

Marketing 100
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The new competitiveness in corporate payments

Accenture

Tim brings a unique perspective to treasury management services, having worked in industry, for solution providers and in consulting, helping commercial banks meet changing client expectations with new product and market strategies. In fact, a recent Accenture study examined digital-focused banks versus the rest.

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Critical Steps to Improving Hyper-Personalization at Scale

FICO

Innovations in AI/ML and analytics have made it possible for every interaction to be personal and unique, and customers expect banks to be investing in technology that fuels meaningful experiences. It’s a commissioned study conducted by Forrester Consulting on behalf of FICO.

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Q&A: What Search Engine Optimization Can Offer the Financial Services Industry

Banking 2020

Entering search queries online is something that we, as consumers do all the time. This reason, among many others, is why marketers know that it’s something they need to pay attention to, if they aren’t already. Sabrina: Angie, I’m first curious about how you got involved in search marketing.