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Consumers' Preference For Online Car Sales And Auto Loans Shakes Up Banks And Dealers

PYMNTS

Power research shows that the number of customers doing their credit applications online has kicked into high gear. Consumer Financing Satisfaction Study. Consumers and Banks Both Like Online Auto Loans. Online Sales Are Also Booming. But not surprisingly, online car sellers are thriving this year. Power 2020 U.S.

Online 214
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Why Studying the Past of Digital Marketing is Important – Here’s Why #260

Perficient

award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? ? ? ? ?. Don’t miss a single episode of Here’s Why. Subscribe to Here’s Why.

Marketing 309
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Study Shows Gen Z Surprisingly Prefers In-Store Shopping

PYMNTS

With all of the connected devices enabling less interaction with others, the big struggle everyone has been talking about for the last year has been the online versus brick-and-mortar shopping. The study also found Gen Z prefers to get in and get out when it comes to shopping pattern behavior.

Study 114
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Why The Goldman-Amazon Bet On SMB Lending Is No Sure Thing

PYMNTS

As the Fed noted in a study a few weeks ago, through its annual Small Business Credit Survey (SBCS), smaller firms are increasingly turning to online lenders — and those lenders have (loan) approval rates of 76 percent versus 34 percent at large banks and 47 percent at small banks.

Lending 146
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Conversational AI Is Critical for Financial Institutions’ Digital Transformation

Gonzobanker

According to Cornerstone’s What’s Going On In Banking study , heading into 2020, just 4% of mid-size FIs had deployed a chatbot. Proponents of every banking technology innovation of the past 25 years—from online banking to online bill pay to eStatements to PFM to mobile banking—have promised deeper relationships and higher levels of loyalty.

Strategy 137
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Are Retailers Missing Out On ‘Supershoppers?’

PYMNTS

From November through mid-December, we see online conversion rates increase across devices. The study revealed that the majority of key influencers and decision-makers across industries admitted their company’s mobile experience does not meet user expectations. Supershoppers live up to their name as the holiday season progresses.

Retail 100
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3 PR Trends to Watch in 2018

PYMNTS

Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018.

Trends 115