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Creating an Effective Financial Services Marketing Strategy for Millennials

Bank Innovation

On the surface, a financial services marketing strategy is not completely different than a marketing strategy for any other industry. A financial services marketing strategy must be more rigorous and well-thought-out in order to be successful.

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Marketing Strategies to Drive Loan Volume

Independent Banker

It’s possible to attract highly engaged consumers if you have the right products and marketing strategy. 90% of loan and mortgage customers start their journey online. Marketing channels allow you to drive digital and physical traffic. Every marketing dollar matters.

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Paid social media’s place in your marketing strategy

Independent Banker

Ben Pankonin, CEO of Social Assurance, a marketing firm in Lincoln, Neb., shares how one client could attribute 90% of its new online account openings to a multichannel ad campaign—in other words, a campaign that runs on two or more platforms. Paid social represents one component of a digital marketing strategy.

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Staples Pivots Its Marketing Strategy Away From Retail

PYMNTS

In the office supply retailer’s latest effort to save face, it has made the move to shake up its marketing strategy. ” With this, Staples is hoping to get the word out about its delivery business that gives its customers access to a sales representative and online ordering.

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Consumers' Preference For Online Car Sales And Auto Loans Shakes Up Banks And Dealers

PYMNTS

Power research shows that the number of customers doing their credit applications online has kicked into high gear. Consumers and Banks Both Like Online Auto Loans. Consumers are apparently so glad to dump the back-office haggle between dealer and bank that roughly one-third of car buyers are now doing the loan process online, J.D.

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SMBs Find Revenue Stability In An Offline-To-Online Migration

PYMNTS

Flexibility will be essential to survival, and the pressure is on for small- to medium-sized businesses (SMBs) and financial service providers to migrate online as their customers continue social distancing. If there’s one thing for certain for small business today, it’s that nothing is certain. Pinpointing the Opportunity.

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Inside Marketing: Navigating The Changing Credit Union Landscape In 2022

William Mills

Key marketing strategies focus on member data, increasing online brand presence and leveraging social media. The proliferation of financial service channels has fundamentally changed the way credit unions approach marketing to members and prospects.