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Sing It With Me: What’s the Mask Mandate Got To Do With Wealth Management?

Perficient

So, if you are responsible for giving your advisors the tools they need to succeed post-pandemic, here are some things to think about: How can you connect the digital experience to your other channels? What infrastructure do you need for data / event / omni-channel management to support client/investor insight?

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Data – The Lifeblood of Intelligence Automation

Perficient

The Data: The Gas That Makes the AI Go What good is a stand-alone AI tool for businesses if it isn’t grounded in trusted, contextual data? If the tools we use for intelligence automation are not built around our customers, we will not be providing a truly personalized user experience.

Data 491
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Your Guide to Healthcare Personas

Perficient

What are marketing personas versus UX personas? UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them. Perhaps: Unengaged Young Millenial.

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15 Ways We Are Using ChatGPT in Banking

South State Correspondent

In three months, it has become the primary tool of many bankers, helping make banks more efficient across the organization. Our innovation working group, called Spark, has been playing with the tool for the past several months, and this article details how we use it to jump our productivity by 20%.

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Rise in Synthetic Experiences

Perficient

Synthetic content – imagery and video created using graphic arts tools and software – is a valuable tool in the race to personalize. If you start with a simple image or video clip of the truck, the advanced graphic tools available today can enable you to place that truck in hundreds of different settings. How to Get There.

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Today In Payments: Samsung Pay Launches Debit Card; Apple Introduces New eCommerce Portal

PYMNTS

In today’s top news, Samsung Pay is launching a debit card and a money management tool, and Apple has introduced a new ecommerce portal. Samsung Pay Launches Debit Card, Money Management. Samsung Pay is launching a physical debit card, and this summer the company will introduce a money management tool in partnership with SoFi.

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Perficient, DTE Energy, and Non-Profit Client Win Respective Creative Awards

Perficient

The nonprofit’s initiative is a robust experience that includes an interactive map of over 95 Legacy Cities and gives users the tools such as filters and controls to navigate the map and manage and manipulate large amounts of data. This microsite launched successfully in June 2020.

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