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Lexus Gains A Partner In Online Reputation Management

PYMNTS

Unanswered customer complaints is one common example, particularly for companies that are new to amplifying their online channels. A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it.

Online 151
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Bank Of America Sees Personalized Video As Key To Rewards-Program Loyalty

PYMNTS

It’s been a busy year in digital banking as the pandemic has driven consumers online to manage as much of their day-to-day lives as possible. The online channels, they reported, are often too confusing or irrelevant to use. A bank’s goal, Sellers noted, is pretty clear when it comes to building online journeys.

Video 292
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Facebook Sweetens Terms In Bid For Video Creators

PYMNTS

Facebook is upping the ante again in its bid to lure online video personalities to its platform. On Monday (June 29), the company said it was adding a number of sweeteners aimed at helping video creators and publishers earn more money on the social media site. YouTube pulled in $15 billion in ad revenue in 2019.

Video 131
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Auto Marketing Will Support The Digital Shift

PYMNTS

Online auto sales are the only game in town. That’s good news for consumers who shop for cars online, which they did at an 86 percent rate during 2019. A small percentage of car purchases were made online last year. Even if someone doesn’t buy a car online, they are researching that purchase online,” said Russell.

Marketing 195
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Shift Happens: Online Car Company Manages Crisis With Class

PYMNTS

The online car selling platform’s March town hall meeting was supposed to be a victory lap to celebrate February, which was the most successful month in the company’s five-year history. The other is a straight online purchase , in which the car is delivered from the hub to the buyer for a test drive. ”

Online 131
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ICBA’s Marketing Communications Toolkit

Independent Banker

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success. Here’s a preview.

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Burger King, Steak-umm And Next-Level Social Media Marketing

PYMNTS

And every once in a while, a brand does social media so “next-level” that seemingly the entire online world notices. Customer service should be fit for a king," Burger King exclaimed in a video about the guerilla-marketing campaign. But it did manage to change some minds about Steak-umm, which might have been the point.