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Burger King, Steak-umm And Next-Level Social Media Marketing

PYMNTS

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. We waited two hours in McDrive!"

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Top 15 Bank Video Ads of 2017

Bank Innovation

Here at Bank Innovation, we have our picks: as we do annually, we have ranked the top banking ads of the year. The 15 videos below were not chosen based on the number of viewer impressions or any other form of data-driven measurement, but were selected […]. Which banking advertisement will you remember best from 2017?

Video 299
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NEW DATA: Relevance Test: Majority Of Consumers Find Bank Web Content Lacking

PYMNTS

Restrictions on in-branch interaction are now causing financial institutions (FIs) to better engage with consumers and offer personalized banking experiences with mobile apps, online chat and contextual video content. One-third are very interested in using it for learning purposes, as well.

Video 224
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Amazon Could Meld Shopping With Live Videos

PYMNTS

Amazon, the eCommerce giant that is in hiring mode in New York, is looking to add positions to one of its startups that puts videos into online shopping. According to a report from CNBC , one job posting was for Amazon Live, the video startup. Both are investing money and resources to become the place to watch live videos.

Video 117
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Greek Bank Launches Skype Banking [VIDEO]

Bank Innovation

The Cooperative Bank of Epirus (CBE), based in Ioannina, Greece, has launched video customer service using Skype in April for its online banking customers. Now, even Skype is a banking channel.

Video 150
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How Digital Innovators Capitalize On Subscription Businesses

PYMNTS

To serve a wide range of consumers in the digital age, innovators are rolling out subscription offerings ranging from news content to gaming. With subscriptions gaining ground in areas such as digital media and gaming, according to the PYMNTS Subscription Commerce Tracker , telecom firms are capitalizing on the popularity of these offerings.

Capital 130
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The Buyers: Studying Chinese Consumers’ Online Interactions

PYMNTS

A byproduct of incorporating connectivity into just about any activity is how social media affects regular interactions. It can be difficult to discuss the digital effects without looping in social media. For the Chinese buyer in particular, social media engagement and online shopping activities takes on a unique avenue.

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