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Burger King, Steak-umm And Next-Level Social Media Marketing

PYMNTS

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. Even our old friends.". Did it work?

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Transformations In Social Media Commerce And Restaurant Technology 

PYMNTS

Social media platforms are aiming to harness their contextual commerce potential. TikTok , which is mostly a destination for users seeking short-form videos , is now looking to better monetize its service.

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Luxury Fashion Brands Outspend Smaller Rivals On Social Media

PYMNTS

Luxury fashion brands like Christian Dior, Louis Vuitton and Gucci are upping their social media game, especially on Instagram, and pouring real money into efforts to court young shoppers, according to a report by Reuters. Now, with every type of social platform, you need different types of videos, of pictures.

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Is Anyone Using Zelle’s Video Message Feature?

Bank Innovation

P2P payments service Zelle was once not too keen on social media, but its new video message feature might indicate a change of heart. The video feature, which is being marketed on Zelle's website seems a little, well. The feature works this way: the user adds the name of the person who owes them […].

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Top 15 Bank Video Ads of 2017

Bank Innovation

Here at Bank Innovation, we have our picks: as we do annually, we have ranked the top banking ads of the year. The 15 videos below were not chosen based on the number of viewer impressions or any other form of data-driven measurement, but were selected […]. Which banking advertisement will you remember best from 2017?

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Facebook Creating Video Tool For Users To Chat With Celebrities For Fee

PYMNTS

Facebook's Super, according to an unnamed source quoted by Bloomberg, will allow creators, entrepreneurs and entertainers to host live events where viewers can tip them to appear in the video and ask questions or take a selfie. The app will also allow creators to sell merchandise and other products on the stream.

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Facebook Launches ‘Watch Together’ Feature To Bring People Together Virtually

PYMNTS

Users no longer have to be in the same room – or even on the same continent – to watch videos together, thanks to Facebook’s latest offering. 14), Facebook announced the launch of a new Watch Together feature that enables families, friends and others to view Facebook Watch videos together on their own screens, wherever they may be.