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Personalized Marketing: What Banking Customers Really Want

Perficient

They want to have meaningful relationships with technology partners who will bring innovative ideas and proven experience to the table. Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies.

Marketing 294
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A Consultant Perspective: How Product Innovation Teams Can Successfully Bring a Product to Market

Perficient

Product innovation teams can have a multitude of ideas or designs for products that will forever change the way their client’s businesses work, as well as how consumers interact with them. Follow these steps to ensure your product innovation team knows what it takes to deliver exactly what the client needs.

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Innovative: The Business Value of Experience Design (Part 5 of 8)

Perficient

In this post, we explore the value of innovation: Bringing diverse and fresh ideas and perspectives to help the organization think differently, differentiate and future-proof its investments. The latter is innovation by demand! Innovation is the implementation of something new.” Innovation is the implementation of something new.

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Mobile Banking Apps Get a Blah Net Promoter Score From Consumers, Bank Innovation Finds

Bank Innovation

Banking consumers take a middling view of today’s mobile banking applications, according to a study by Bank Innovation. In the survey conducted this month by Bank Innovation, banking consumers gave mobile banking a net promoter score of 12, which is in the bottom 25% to 50% of all NPS scores.

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2020 Holiday Season: How Marketers Can Prepare and Adapt – Webinar Transcript

Perficient

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. What will be different this holiday season and how to adjust your strategy accordingly.

Marketing 294
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Is UX The Key To Mobile Wallet Breakout?

PYMNTS

With this in mind, PYMNTS recently spoke with Leo Castro, vice president of product marketing and brand for BigCommerce , an eCommerce platform, about the opportunities and challenges of trying to eliminate virtual checkout cart abandonment and converting tech-savvy shoppers into buyers. “So, Importance of nailing UX.

UX 100
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Is UX The Mobile Wallet Whisperer?

PYMNTS

Some of the companies leading the omnicommerce charge recently concentrated their efforts on introducing innovative plans to expand both their consumer base and also bolster their payment offerings.

UX 100