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With $2b valuation, Marqeta focuses marketing strategy on startups

Bank Innovation

While large consumer-facing fintech companies like Square, Klarna, Affirm and others tout speed and efficiency of their user experiences, card issuing and processing startup Marqeta‘s technology supports their payment capabilities, with its APIs allowing […].

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Personalized Marketing: What Banking Customers Really Want

Perficient

However, it’s not always obvious which of the many potential technology vendors and implementation partners will best drive an organization’s desired business goals. They want to have meaningful relationships with technology partners who will bring innovative ideas and proven experience to the table.

Marketing 294
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Ultimate 5-Step Guide to Transitioning from Google Optimize

Perficient

Strategies for Seamless Migration and Accelerated Experimentation Growth The upcoming Google Optimize sunset has made it crucial for businesses to find reliable replacements. This approach leverages advanced technology, data analytics, and a culture of continuous learning to facilitate quick decision-making and improve business outcomes.

Google 419
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Mastering the Art of Lead Generation for Fintechs: Strategies for Unleashing Potential and Driving Growth

William Mills

In the ever-evolving landscape of financial technology (Fintech), where innovation and competition are the norm, the ability to generate high-quality leads is crucial. For Fintech companies looking to serve financial institutions, effective lead generation is not just a strategy, it's the lifeline for sustainable growth.

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Why FIs Are Laser-Focused On Corporate Credit Innovation

PYMNTS

Innovation has been the name of the game for financial institutions (FIs) large and small in recent years. While the overall pace of innovation has cooled somewhat over the past two years, as FIs have been slower to market with new products, they are increasingly channeling their energies into tried-and-true product lines.

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Strategy Rules: How To Play For The Pandemic

PYMNTS

Although there is no playbook, there are strategies and tactics that defined pre-pandemic retail and can perhaps contribute to saving post-pandemic retail. Even an astute and sophisticated marketer like Apple CEO Tim Cook seemed to show an absence of data awareness on the company’s earnings call last week.

Strategy 182
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Join Perficient at the Automotive CX Summit Series!

Perficient

Our very own Nate Bauer , director – digital marketing consulting, will be moderating the panel: Analyzing Media Coverage Across Channels to Uncover Actionable Intelligences. Nate has spent the majority of his career focusing on developing digital marketing strategy-led solutions. Explore the Summit.