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A Look Back at Our Top 10 Marketing Blog Posts of 2017

Bank Innovation

These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Unsubscribe.

Marketing 268
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How Can Financial Services Institutions Better Support Women? – An International Women’s Day Blog

Perficient

Promote the advancement of women into leadership roles. Consider women more mindfully in marketing efforts. In fact, a 2021 study by BNY Mellon showed there would be an extra $3.22 Firms must more thoughtfully consider the different assets, behaviors, and financial needs of women when executing their marketing tactics.

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The Future Of FIs Is About Flexible Innovation

PYMNTS

Innovation is no longer optional – it’s table stakes to stay in the game. The good news: There is no shortage of innovative ideas and options for today’s FIs to offer to their customers: digital wallets, P2P payments, card controls, fraud and security protection, and loyalty and rewards perks among them. What separates the two groups?

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Post COVID-19 Customer Experience Imperatives

Perficient

The pandemic exposed both good and bad customer experiences as companies reacted to the changing market and economic conditions. In the Pega 2020 Global Customer Experience Study , Pega identified several key data points to which we should pay attention. ” Pega Study. Expectations vs Reality. Critical Components of CX.

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19 Analyst Reports That Recognize Perficient – An AR 2020 Roundup

Perficient

Perficient qualified for and delivered thought leadership that was featured in research of all types, with new and interesting reports unveiled in 2020, and evaluations that were refreshed from two years ago. All reports showcased how Perficient came to the table with innovative and strategic thinking around the year’s most timely topics.

Report 309
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Flywire Teams With Brazilian Education And Travel Group

PYMNTS

Vertical payments firm Flywire has partnered with BELTA, the Brazilian Educational & Language Travel Association, in a move that grows the availability of its cross-border payment services for students from Brazil who are studying in other countries. Brazil is among the fastest expanding origination markets for global students.

Groups 200
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Chatbots Overlooked When SMBs Invest In Tech: Study

PYMNTS

Banking and financial services SMBs lead the way in small business chatbot adoption, but even this market only sees a 35 percent deployment rate. The Internet of Things is another area of technological innovation in which small firms are skeptical of its value. While nearly two-thirds of U.S. ” . ”

Study 129