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PayPal Hires New Chief Marketing Officer

PYMNTS

PayPal appointed Allison Johnson , a marketing veteran with over two decades of experience in her field, as the company’s new executive VP and chief marketing officer (CMO) on Monday (Jan. I was an early convert to PayPal’s vision of fast, secure online payments. Johnson brings a vast knowledge of marketing to her position.

Marketing 168
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Fiserv CEO Jeff Yabuki to Speak at Bank Innovation 2017

Bank Innovation

Fiserv CEO Jeff Yabuki has joined the speaker faculty of Bank Innovation 2017, taking place March 6-7 in San Jose. Under his leadership, the company has grown revenue to exceed $5 billion annually, and serves more than 13,000 institutional clients. Yabuki joined Fiserv in 2005. Fiserv also supports this site’s Read More.

San Jose 150
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Expedia Leadership Changes Show Power Of Travel Industry Disruption

PYMNTS

Barry Diller, chairman of the board, and Peter Kern, vice chairman and director, will oversee the company’s executive leadership team. More and more, OTAs [online travel agencies] are moving into that group opportunity,” said Colin Smyth, head of travel at Flywire, in a PYMNTS interview. One example of that?

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Expedia Leadership Shakeup Shows Power Of Travel Industry Disruption

PYMNTS

Barry Diller, chairman of the board, and Peter Kern, vice chairman and director, will oversee the company’s executive leadership team. More and more, OTAs [online travel agencies] are moving into that group opportunity,” said Colin Smyth, head of travel at Flywire, in a PYMNTS interview. One example of that?

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The Formula For Brand Affinity Marketing To Make Your Bank Go Viral

South State Correspondent

Then, in a twist of innovative thinking, Ogilvy, the famous ad firm, was brought in. What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today. Creating a Brand Affinity Marketing Solution. It was a badge of honor to be arrested for defending your club. The public laughed.

Branding 195
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Credit Unions: When Innovation Timelines Are Measured In Days Not Months

PYMNTS

COVID-19, the panel universally agreed, for all the havoc it has wrought, may end up being the catalyst for innovation that the CU entire industry needed to really begin its next evolution in delivering on its members expectations. Innovating On A Dime. As of today, we’ve gone to 85 percent at home.

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How Can Financial Services Institutions Better Support Women? – An International Women’s Day Blog

Perficient

Promote the advancement of women into leadership roles. Consider women more mindfully in marketing efforts. Firms must more thoughtfully consider the different assets, behaviors, and financial needs of women when executing their marketing tactics. One-size-fits-all marketing is no longer sufficient to remain competitive.