Remove Information Remove Marketing Remove Millennials Remove social media
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Millennial Corporate Buyers Get Personal With Suppliers

PYMNTS

Millennials are making up an increasingly large portion of corporate buying teams, and it’s shaping the way buyers interact with their suppliers, finds the latest research from SnapApp and Heinz Marketing. Separate research released last year from Sacunas also aimed to explore how millennials are changing B2B purchase behavior.

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Beauty Market Ruled By Female Millennials

PYMNTS

A lady may never reveal her age, but the beauty market can likely brag about its appeal with younger generations. More and more, the beauty industry has become ruled by millennials , women between the ages of 18 and 34 being the main buyers, according to a survey by TABS Analytics.

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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

PYMNTS

In other markets, the rise of marketplaces is giving old organizations new perspective. Both secondhand clothing site Poshmark and sneaker exchange StockX are recovering from recent data breaches, which exposed customer information to fraudsters, though no financial information was compromised.

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How Payment Platforms Connect Merchants With Augmented Reality

PYMNTS

To let shoppers discover and try out new products, payment companies are helping merchants launch augmented reality (AR) experiences within social media platforms. The firm chose a Kenyan brand, Huddah Cosmetics , as the first social commerce merchant on its Mula service to roll out the platform.

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5 Ways Credit Unions Should Engage with Millennial Members on Social Media

NCR

Perhaps the most important and impactful way credit unions can attract and retain millennial members is through social engagement. billion daily active users, these social platforms have the potential to be an outstanding marketing tool for a credit union. Social media wasn’t developed to be a silent one-way street.

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Watson Marketing Delivers a Competitive Edge that Financial Institutions can Bank On

Insights on Business

; increasingly sophisticated security threats; and, most recently, shifting customer expectations driven in large part by millennials. Millennials are a fastidious breed. They are tech savvy, mobile and social. More than ever – millennials seek customized experiences without a corresponding increase in prices.

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4 Ways to Reach Aging Consumers About COVID-19 and Vaccines

Perficient

Here are four techniques you should include as part of your healthcare marketing efforts to reach older patients: 1. If not, make sure they are fully informed to help those who may just pick up the phone to call their primary care providers or hospital. Create a rollout plan that considers your older patients.