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Social Media Is King For Gen Z Influence

PYMNTS

As such, it should come as no surprise that social media has had a large influence on this group of young consumers. Research from Yes Lifecycle Marketing showed an astounding 80 percent of Gen Zers are influenced by social sites when shopping. “When targeting Centennials, cross-channel is key.

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Inside Marketing: 4 Social Media Channels To Better Engage With Gen Zers And Millennials

William Mills

Credit unions have lost a lot of ground with Gen Z and millennials. Consistently sharing the right content on the right platform will boost credit unions’ education and membership efforts. Mainly because the majority of young adults are not familiar with credit unions.

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Millennial Corporate Buyers Get Personal With Suppliers

PYMNTS

Millennials are making up an increasingly large portion of corporate buying teams, and it’s shaping the way buyers interact with their suppliers, finds the latest research from SnapApp and Heinz Marketing. Separate research released last year from Sacunas also aimed to explore how millennials are changing B2B purchase behavior.

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Beauty Market Ruled By Female Millennials

PYMNTS

A lady may never reveal her age, but the beauty market can likely brag about its appeal with younger generations. More and more, the beauty industry has become ruled by millennials , women between the ages of 18 and 34 being the main buyers, according to a survey by TABS Analytics.

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Millennials’ Shifting Social Media Habits Financial Marketers Can Tap

The Financial Brand

Social media marketing is a must to reach Millennials. The post Millennials’ Shifting Social Media Habits Financial Marketers Can Tap appeared first on The Financial Brand. Facebook is still Numero Uno, but Instagram and YouTube are important for this segment.

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The Buyers: Millennials Love-Hate Chain Restaurants

PYMNTS

According to contradicting views, millennials are both hooked on chain restaurants while simultaneously killing their existence. Buffalo Wild Wings CEO Sally Smith says she believes casual dining has seen a decline in sales because of millennials. percent of people actively search social sites for food ideas. billion by 2020.

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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

PYMNTS

In other markets, the rise of marketplaces is giving old organizations new perspective. An AI-Powered Visual Shopping Experience For Millennials, Gen Z. That’s where AI can come in, says Lihi Pinto Fryman, co-founder and chief marketing officer for visual AI software-as-a-service company Syte.