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Millennial Corporate Buyers Get Personal With Suppliers

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Millennials are making up an increasingly large portion of corporate buying teams, and it’s shaping the way buyers interact with their suppliers, finds the latest research from SnapApp and Heinz Marketing. Separate research released last year from Sacunas also aimed to explore how millennials are changing B2B purchase behavior.

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Millennials Tap Facebook For eProcurement

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The younger the procurement official, the more likely they are to migrate towards digital channels, like websites and social media platforms, to source goods and services for their companies. That’s according to new research from Sacunas, which found that a new generation of professionals is shaping the evolution of eProcurement.

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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

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Both secondhand clothing site Poshmark and sneaker exchange StockX are recovering from recent data breaches, which exposed customer information to fraudsters, though no financial information was compromised. An AI-Powered Visual Shopping Experience For Millennials, Gen Z. To learn more, visit the Playbook’s feature story.

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New Study: Static Web Content Bad For Account Holder Engagement

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There’s a reason that bank apps and websites ask, “was this information helpful?”. Researchers found that FIs offering “innovative options such as interactive and contextually relevant video content stand to improve engagement and customer experience, especially among younger generations like bridge millennials and millennials.”.

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NEW DATA: Relevance Test: Majority Of Consumers Find Bank Web Content Lacking

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More than half of consumers find it difficult to locate relevant information on their banks’ websites, for example, a problem that led many to seek assistance in physical branches. Digital channels are now commonly being used by consumers as another alternative to in-person interactions for accessing useful information.

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How Payment Platforms Connect Merchants With Augmented Reality

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To let shoppers discover and try out new products, payment companies are helping merchants launch augmented reality (AR) experiences within social media platforms. The firm chose a Kenyan brand, Huddah Cosmetics , as the first social commerce merchant on its Mula service to roll out the platform.

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Beauty Market Ruled By Female Millennials

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More and more, the beauty industry has become ruled by millennials , women between the ages of 18 and 34 being the main buyers, according to a survey by TABS Analytics. Millennials were found to be most likely to buy items in person from big-box retail stores.