article thumbnail

Burger King, Steak-umm And Next-Level Social Media Marketing

PYMNTS

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. In their defense. Did it work?

article thumbnail

Why AI Is Social Media Fraud’s New Best Friend

PYMNTS

It can be difficult these days to remember the almost idyllic promise of social media when it first entered the general consumer consciousness. That’s not to tempt one into nostalgia, or to suggest that social media has become marred beyond recognition. Digital Evolution. Fraud Increases. trillion in 2018.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SME Execs Would Give Up Wine for Guaranteed Protection of Financial Information

Bank Innovation

In fact, it is so high on their priority list, that 28% said they would give up wine forever if that would guarantee protection of their financial information. Furthermore, 37% of respondents would shut down social media accounts, and 31% […].

article thumbnail

BBVA Launches Spanish Social Media Payment Tools

PYMNTS

BBVA has launched a new bot that allows Spanish customers to access financial information via Facebook and Telegram, as well as a tool for making payments from WhatsApp. For Messenger, customers need to find the @bbva­­_espana link or go directly to BBVA Spain.

article thumbnail

Meet Canadian Bank BMO’s Virtual Assistant BMO Bolt

Bank Innovation

EXCLUSIVE – Welcome BMO Bolt, Bank of Montreal’s virtual assistant on social media platform Facebook Messenger. This chatbot provides only unauthenticated information,Read More. The bot, announced today, was created in partnership with conversational banking technology company Finn.AI.

article thumbnail

Controlling the Narrative: How Financial Services Institutions Can Stay Ahead of Reputational Risk

Perficient

Political climate, environmental issues, technology innovations, criminal activity, economic volatility/inflation, account diversity, and industry regulatory changes are just a few examples of factors that often spur reputational risk or crises. Reputational risk is convoluted.

article thumbnail

Visual Storytelling: Create Meaningful Gifs

Perficient

Gifs grab the viewer’s attention – if a person is scrolling through social media posts and sees movement or animation, they are more likely to stop and check it out. Though gifs have conventionally been traded between social media users, they have become a go-to marketing tool for modern companies appealing to modern audiences.