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Burger King, Steak-umm And Next-Level Social Media Marketing

PYMNTS

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. In their defense.

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App Could Keep Fridges Full, CPG Brands Informed

PYMNTS

Refrigerators are very good at keeping food fresh and cold, but they do not provide much information about the products stored inside. Armed with information, the app is able to deliver notifications at 9:00 P.M. Armed with information, the app is able to deliver notifications at 9:00 P.M. Enter Chefling Inc. ,

Branding 121
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Visual Storytelling: Create Meaningful Gifs

Perficient

Gifs grab the viewer’s attention – if a person is scrolling through social media posts and sees movement or animation, they are more likely to stop and check it out. Though gifs have conventionally been traded between social media users, they have become a go-to marketing tool for modern companies appealing to modern audiences.

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Visual Storytelling: Design Eye-Catching Graphics

Perficient

Leverage Graphics to Showcase Your Digital Brand. In our media-first world, enhancing your content with visuals is critical in connecting with your audience. Using visual media, like graphics, gifs, and infographics help publicize your brand, grow your online following, and even influence whether or not you make the sale.

Branding 520
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Controlling the Narrative: How Financial Services Institutions Can Stay Ahead of Reputational Risk

Perficient

Political climate, environmental issues, technology innovations, criminal activity, economic volatility/inflation, account diversity, and industry regulatory changes are just a few examples of factors that often spur reputational risk or crises. Reputational risk is convoluted.

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How Something Navy Became Nordstrom’s First Influencer-Created Private-Label Brand

PYMNTS

Like most innovators, Arielle Charnas was looking to solve a problem when she launched her fashion blog – it just wasn’t a fashion problem. Today, she noted, things are quite good, as she is the rare internet celebrity who has turned a social brand into a bankable retail venture.

Branding 184
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Why Health And Beauty Retailers Are Driving Digital Innovation

PYMNTS

Amid great technological change, health and beauty retailers are developing strategies to drive innovation. In some cases, retailers are using social media tools such as Instagram to post promotions and product tutorials — or interact openly with consumers about their offerings. About the same share — or 60.9