PYMNTS

OCTOBER 6, 2016

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

social media 205

social media Survey Retail Online 205

PYMNTS

APRIL 5, 2019

consumers and social media. Data breaches, marketing so targeted and specific that it can feel creepy, lack of privacy and regrets over wasted time – people complain constantly about how social media causes or enables all of that. It found that, in general, people think social media does more harm than good.

social media 143

social media Regulation Data Apple 143

South State Correspondent

JULY 24, 2023

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. This article highlights these lessons and applies them to marketing deposits. We will also stipulate that you don’t have $100mm to spend on a marketing budget. Marketing made it so.

Marketing 195

Marketing social media Branding Apple 195

PYMNTS

APRIL 5, 2019

consumers and social media. Data breaches, marketing so targeted and specific that it can feel creepy, lack of privacy and regrets over wasted time — people complain constantly about how social media causes or enables all that. It found that, in general, people think social media does more harm than good.

social media 128

social media Regulation Data Apple 128

PYMNTS

JULY 20, 2017

As such, it should come as no surprise that social media has had a large influence on this group of young consumers. Research from Yes Lifecycle Marketing showed an astounding 80 percent of Gen Zers are influenced by social sites when shopping. “When targeting Centennials, cross-channel is key.

social media 110

social media Comparison Millennials Marketing 110

PYMNTS

FEBRUARY 26, 2016

Generally speaking, it is hard to think of social media as something that is making the world a more inclusive place – given its occasional status as a toxic swamp of intolerance and cruelty. For the last few years, it has also been helping them find a voice and a safe space on social media. She’s loud and proud.

social media 100

social media Retail Marketing Maine 100

Perficient

JUNE 7, 2023

Uses social media and market sentiment analytics to assess market sentiment and generate prescriptive insights on threats to brand reputation. Uses social media and market sentiment analytics to assess market sentiment and generate prescriptive insights on threats to brand reputation.

social media 221

social media FDIC Analysis System 221

Perficient

DECEMBER 29, 2020

It was so personal that people bought bottles for themselves and others and took to social media with thousands upon thousands of photos. This engagement increased revenue by $300 million in the first two years and collected phone numbers for SMS marketing purposes. The bot would talk to the customers like a friend on the phone.

Branding 294

Branding Industry Digital Strategies Customer Experience 294

PYMNTS

MAY 10, 2017

When it comes to growing a business, social media matters. Leveraged to a business’ advantage, social media can be a key to success in consumer adoption, conversion and retention. Likewise, the company used social as a means to find new brands and products to feature. Spearmint LOVE began simply enough.

social media 101

social media Branding Case Study Community 101

Perficient

JULY 10, 2023

But, as one of the most regulated and notoriously untrusted industries, the financial services industry is among the most vulnerable to being impacted by negative digital media, driving up its vulnerability to reputational risk. Reputational risk is convoluted.

social media 170

social media Risk Management Analysis Industry 170

Abrigo

JANUARY 6, 2015

“Let’s connect on LinkedIn…” This phrase has become almost as common as exchanging business cards when at an industry event or conference. The question is no longer if you’re on the social networking site, but whether you are an active user. • Remember your audience.

social media 150

social media Survey Industry Strategy 150

Independent Banker

FEBRUARY 28, 2023

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success.

Marketing 91

Marketing social media Community Bank Video 91

Independent Banker

SEPTEMBER 1, 2016

Congratulations to the Top 2016 IB Social Media Leaders. Independent Banker ® magazine recognizes three community banks who have conducted creative, engaging and impactful social media campaigns. 2016 IB Social Media Leaders is sponsored by SHAZAM. listed in alphabetical order). Bank of Ann Arbor.

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social media Community Community Bank Michigan 96

South State Correspondent

JULY 19, 2023

If you are looking to see the future of how banks will utilize artificial intelligence (AI), look no further than marketing. Even if you are not a bank marketer, this article is worth a read to understand AI’s capabilities. Bank marketing AI is ground zero to showcase the transformation that is already taking place.

Marketing 195

Marketing Training Video Tools 195

PYMNTS

MAY 16, 2018

Perusing through social media platforms like Instagram, Jessie Zeng came to a realization: Followers wanted to know where they could buy the clothing worn by their favorite celebrities or influencers, but their requests often went unanswered.

social media 101

social media Trends Customer Experience Study 101

PYMNTS

APRIL 7, 2017

This week, the two countries were the only markets that landed on the B2B venture capital board, with funding landing at SaaS, Big Data and procurement startups across a range of industries, from corporate social media management to marijuana procurement. B2B FinTechs in the U.S. Software-As-A-Service (SaaS).

social media 109

social media Big Data Capital Data 109

PYMNTS

JULY 30, 2018

India is mulling the idea of requesting eCommerce and social media companies to only store customer data locally, which could impact the likes of Amazon and Facebook and its WhatsApp messaging service in the country. According to a report in Reuters , the plan was laid out in an updated Draft National Policy.

social media 101

social media Data Policies Regulation 101

South State Correspondent

OCTOBER 4, 2023

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

Marketing 195

Marketing Taxes Training Management 195

Perficient

AUGUST 26, 2020

Back in 2017, Julia McCoy at the Content Marketing Institute, wrote about Content Creation Robots and cited examples from the Washington Post and Associated Press. The Washington Post used a system they built called Heliograf to write social media posts from the content.

Marketing 322

Marketing How To social media Examples 322

South State Correspondent

JULY 19, 2022

What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today. Creating a Brand Affinity Marketing Solution. The bank marketing lesson – figure out the persona of your customer base, who can influence them, and how to activate them. This is why influencers work in social media.

Branding 195

Branding Marketing social media Community 195

South State Correspondent

MAY 1, 2024

For inspiration in banking innovation, we often look to other industries. The Banking Innovation Playbook – Step 1: Find a Niche Kim looked at the market and knew he needed traction in at least a single segment where he could create a brand and a following for Gentle Monster.

Innovation 195

Innovation social media Branding Marketing 195

William Mills

JANUARY 9, 2020

Social media participation has evolved to become a necessary aspect of a successful fintech conference strategy. Read on for 5 ways to leverage social media as part of your 2020 fintech conference strategy.

social media 52

social media Conference Strategy Fintech 52

SWBC's LenderHub

OCTOBER 29, 2015

In the collections industry, we are accustomed to using skip tracing tools such as LexisNexis, Accurint, Credit Reporting, as well as the traditional methods of calling co-signers and references. We have added tools to our arsenal over the years, but have you ever considered adding Social Media to your collection mix?

social media 60

social media How To Guidelines Tools 60

William Mills

APRIL 18, 2019

There’s no denying social media is a great tool for creating consistent, genuine interest in your brand and business. While historically companies in the financial industry (and B2B in general) have been slower to embrace social media, more fintech companies are recognizing its importance in supporting marketing and lead generation.

social media 46

social media Branding Fintech Tools 46

Bussman Advisory

NOVEMBER 26, 2022

Will the metaverse’s impact on digital marketing be equivalent to social media? The post Apple & Twitter are on a collision course | Sequoia Capital warns today’s downturn is worse than 2000/2008 | Impact of metaverse on digital marketing appeared first on Bussmann Advisory AG.

Course 97

Course Apple social media Capital 97

Independent Banker

OCTOBER 14, 2014

Husic: Originally, I had qualms about effective use of my time as an executive and the ROI of social media. After many discussions with my marketing firm—which has always led by example—I consented to start my Twitter journey. All that “owned media” sits on Google for the world to see and read.

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social media Leadership Community Community Bank 105

Independent Banker

OCTOBER 31, 2021

From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. Take advantage of free analytics tools.

Marketing 91

Marketing social media Video Community 91

William Mills

MARCH 23, 2017

Social media has become an extension of an organization’s brand, and there are many aspects fintech organizations should consider as they build their online presence and brand identity. In our article, Social Media: The Basics , we offer best practices for addressing negative comments and increasing engagement.

social media 46

social media Fintech Branding Trends 46

William Mills

FEBRUARY 25, 2016

Social media is no longer the shiny new toy in the PR and marketing toy box. Today, financial providers and FinTech firms alike know they must integrate social media into their communications strategies. For many FinTech companies, social media serves primarily as a source for leads.

social media 40

social media Training Tools Video 40

South State Correspondent

NOVEMBER 15, 2016

In 2016, bank marketing changed. In 2016, as an industry, banks started to embrace the power of social media which has now morphed into a trend of focusing on mobile. Out was the reliance on in-branch brochures, print ads and a couple of events per year.

Trends 150

Trends social media Marketing Taxes 150

William Mills

OCTOBER 15, 2021

HubSpot’s INBOUND 2021 Conference was an exciting three-day event where our team heard from some of the top industry leaders in marketing and business about current and future trends. The sessions offered an understanding of topics ranging from email marketing, SEO, social media advertising and much more.

social media 76

social media Marketing Conference Trends 76

William Mills

JUNE 8, 2017

In just a short decade, social media has grown from a couple of platforms connecting music fans and college students to the de facto channel of communication for millions of people every day. How pervasive has social media become? Social Media is for Building Relationships, Not Spamming Ideas.

social media 50

social media Company Online Report 50

PYMNTS

OCTOBER 16, 2020

The Competition and Markets Authority has been investigating hidden advertising on Instagram over concerns that too many social media influencers are posting content about businesses without making clear where they have been paid or incentivized to do so, and that the platform was not doing enough to tackle the problem,” the announcement explains.

social media 212

social media Branding Guidelines Regulation 212

NCR

APRIL 20, 2016

The promise of genuine engagement with customers through social media is drawing the attention of traditional businesses, like banks. However, their use of social media platforms has grown in recent years to include memes, unique content, and customer service elements. How Banks Should Operate on Social Media.

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social media Video America Course 40

PYMNTS

FEBRUARY 13, 2020

Social media platforms are infested with phonies, and not just your best friend’s irritating co-worker (although he totally is). This is about the fact that fake identities comprise 25 percent of new social media accounts created every day, and that 53 percent of all social media logins are fraudulent , according to a recent study.

social media 150

social media Louisiana Colorado Samsung 150

Abrigo

JULY 7, 2015

Offers of insight and ways to generate business growth and increase effectiveness have flooded the market. Today, technology trends like Big Data are colliding in ways that drive productivity and progress toward a future of potential competitive advantages in the accounting market. Cloud accessibility. is a confusing term.

Technology 150

Technology Marketing social media Big Data 150

PYMNTS

DECEMBER 23, 2020

We know that value is extremely important to our guests, especially now," Ellie Doty , chief marketing officer at Burger King North America, said in the release. Burger King's use of marketing efforts that capitalize on a keen sense of social media has won the Miami-based company kudos.

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social media Miami America Capital 314