Luxury Fashion Brands Outspend Smaller Rivals On Social Media
PYMNTS
JUNE 7, 2019
Luxury fashion brands like Christian Dior, Louis Vuitton and Gucci are upping their social media game, especially on Instagram, and pouring real money into efforts to court young shoppers, according to a report by Reuters. Kering rival LVMH upped its marketing spending dramatically as well, spending 5.6 billion euros ($5.3
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